Virtue ethics and customer relationship management: towards a more holistic approach for the development of 'best practice'

Business Ethics 20 (2):121-130 (2011)
This paper focuses much-needed attention on the ethical nature of customer relationship management (CRM) strategies in organisations. The research uses an in-depth case study to reflect on the design, implementation and use of ‘best practice’ associated with CRM. We argue that conventional CRM philosophy is based on a fairly narrow construct that fails to consider ethical issues appropriately. We highlight why ethical considerations are important when organisations use CRM and how a more holistic approach incorporating some of Alasdair MacIntyre's ideas on virtue ethics could be relevant
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1111/j.1467-8608.2011.01613.x
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history Request removal from index
Download options
PhilPapers Archive

Upload a copy of this paper     Check publisher's policy on self-archival     Papers currently archived: 15,914
External links
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library
References found in this work BETA

View all 13 references / Add more references

Citations of this work BETA
Geoff Moore (2015). Corporate Character, Corporate Virtues. Business Ethics: A European Review 24 (S2):99-114.
Boudewijn de Bruin (2013). Epistemic Virtues in Business. Journal of Business Ethics 113 (4):583-595.

View all 8 citations / Add more citations

Similar books and articles
Geoff Moore (2008). Re-Imagining the Morality of Management. Business Ethics Quarterly 18 (4):483-511.
Philippe D’Anjou (2010). Toward an Horizon in Design Ethics. Science and Engineering Ethics 16 (2):355-370.

Monthly downloads

Added to index


Total downloads

19 ( #145,131 of 1,725,629 )

Recent downloads (6 months)

2 ( #268,736 of 1,725,629 )

How can I increase my downloads?

My notes
Sign in to use this feature

Start a new thread
There  are no threads in this forum
Nothing in this forum yet.