Virtue ethics and customer relationship management: towards a more holistic approach for the development of 'best practice'

Business Ethics 20 (2):121-130 (2011)
This paper focuses much-needed attention on the ethical nature of customer relationship management (CRM) strategies in organisations. The research uses an in-depth case study to reflect on the design, implementation and use of ‘best practice’ associated with CRM. We argue that conventional CRM philosophy is based on a fairly narrow construct that fails to consider ethical issues appropriately. We highlight why ethical considerations are important when organisations use CRM and how a more holistic approach incorporating some of Alasdair MacIntyre's ideas on virtue ethics could be relevant
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References found in this work BETA
Geoff Moore (2005). Corporate Character. Business Ethics Quarterly 15 (4):659-685.
Geoff Moore (2005). Humanizing Business. Business Ethics Quarterly 15 (2):237-255.

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Citations of this work BETA
Boudewijn de Bruin (2013). Epistemic Virtues in Business. Journal of Business Ethics 113 (4):583-595.
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