The misunderstanding of memes: Biography of an unscientific object, 1976–1999

Perspectives on Science 20 (1):75-104 (2012)
Abstract
"Greed, for lack of a better word, is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit." "From the outset [in 1976] the reviews were gratifyingly favorable and it [The Selfish Gene] was not seen, initially, as a controversial book. Its reputation for contentiousness took years to grow until, by now, it is widely regarded as a work of radical extremism. But over the very same years as the book’s reputation for extremism has escalated, its actual content has seemed less and less extreme, more and more the common currency." How could it be that Dawkins’ most famous book became controversial, but not as a result of what it ..
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    References found in this work BETA
    Daniel C. Dennett (1990). Memes and the Exploitation of Imagination. Journal of Aesthetics and Art Criticism 48 (2):127-135.

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