Satisficing and Maximizing: Moral Theorists on Practical Reason

Cambridge University Press (2004)
Abstract
This collection of essays explores two competing views of practical rationality. How do we think about what we plan to do? One dominant answer is that we select the best possible option available. However, a growing number of philosophers would offer a different reply. Since we are not equipped to maximize, we must often choose the next best alternative--one that is no more than satisfactory. This strategy choice is called "satisficing" (a term coined by the economist Herb Simon).
Keywords Decision making Moral and ethical aspects  Practical reason
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Call number BJ1419.S28 2004
ISBN(s) 0521010055   9780521010054   052181149X
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Douglas W. Portmore (2009). Consequentializing. Philosophy Compass 4 (2):329-347.
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