Marketing ethics: Some dimensions of the challenge [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 10 (4):245 - 248 (1991)
We should seek an ethic internal to marketing arising from marketing's societal function, rather than imposing some add-on ethic. This suggests that marketing should enhance the information and the freedom the potential customer brings to the market transaction. Defining and achieving this information and freedom is difficult, but marketers suggest that the market itself drives out major violators, a suggestion less persuasive concerning increasingly complex goods and services. Marketing also is tempted to appeal to our baser, darker side. These problems are better addressed through self-regulation guided by a vision of advertising and business in the service of society, and by the marketer's own sense of integrity than through external regulation.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
No citations found.
Similar books and articles
Kumar C. Rallapalli (1999). A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics. Journal of Business Ethics 18 (1):125 - 137.
Victoria D. Bush, Beverly T. Venable & Alan J. Bush (2000). Ethics and Marketing on This Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns. [REVIEW] Journal of Business Ethics 23 (3):237 - 248.
Luís Aráujo, John Finch & Hans Kjellberg (eds.) (2010). Reconnecting Marketing to Markets. Oxford University Press.
M. Joseph Sirgy, Grace B. Yu, Dong-Jin Lee, Shuqin Wei & Ming-Wei Huang (2012). Does Marketing Activity Contribute to a Society's Well-Being? The Role of Economic Efficiency. Journal of Business Ethics 107 (2):91-102.
Patrick E. Murphy (1999). Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators. [REVIEW] Journal of Business Ethics 18 (1):107 - 124.
Bodo B. Schlegelmilch (1998). Marketing Ethics: An International Perspective. International Thomson Business Press.
Mary Lyn Stoll (2002). The Ethics of Marketing Good Corporate Conduct. Journal of Business Ethics 41 (1-2):121 - 129.
Russell Abratt & Diane Sacks (1988). The Marketing Challenge: Towards Being Profitable and Socially Responsible. [REVIEW] Journal of Business Ethics 7 (7):497 - 507.
Donald P. Robin (1991). Epistemological Structures in Marketing. Business Ethics Quarterly 1 (2):185-200.
George G. Brenkert (2008). Marketing Ethics. Blackwell Pub..
Added to index2009-01-28
Total downloads24 ( #85,593 of 1,692,759 )
Recent downloads (6 months)1 ( #182,244 of 1,692,759 )
How can I increase my downloads?