David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 4 (2):93 - 104 (1985)
This paper examines several issues regarding deception in advertising. Some generally accepted definitions are considered and found to be inadequate. An alternative definition is proposed for legal/regulatory purposes and is related to a suggested definition of the term deception as it is used in everyday language. Based upon these definitions, suggestions are offered for detecting and regulating deception in advertising. This paper additionally considers the grounds for the generally held but largely unquestioned assumption that deceptive advertising is unethical. It is argued that deceptive advertising can be shown to be morally objectionable, on the weak assumption that it is prima facie wrong to harm others. Finally, the implications of this analysis with respect to current regulation of deceptive advertising by the FTC are considered.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
E. Lincoln James, Cornelius B. Pratt & Tommy V. Smith (1994). Advertising Ethics: Practitioner and Student Perspectives. Journal of Mass Media Ethics 9 (2):69 – 83.
Sergio Román (2010). Relational Consequences of Perceived Deception in Online Shopping: The Moderating Roles of Type of Product, Consumer's Attitude Toward the Internet and Consumer's Demographics. [REVIEW] Journal of Business Ethics 95 (3):373 - 391.
Similar books and articles
Taylor R. Durham (1984). Information, Persuasion, and Control in Moral Appraisal of Advertising Strategy. Journal of Business Ethics 3 (3):173 - 180.
Andrew Johnson (2010). A New Take on Deceptive Advertising. Business and Professional Ethics Journal 29 (1/4):5-32.
John Alan Cohan (2001). Towards a New Paradigm in the Ethics of Women's Advertising. Journal of Business Ethics 33 (4):323 - 337.
Cornelius B. Pratt & E. Lincoln James (1994). Advertising Ethics: A Contextual Response Based on Classical Ethical Theory. [REVIEW] Journal of Business Ethics 13 (6):455 - 468.
Penny M. Simpson, Gene Brown & Robert E. Widing (1998). The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables. Journal of Business Ethics 17 (2):125-136.
David S. Waller (2002). Advertising Agency-Client Attitudes Towards Ethical Issues in Political Advertising. Journal of Business Ethics 36 (4):347 - 354.
David S. Waller (2012). “Truth in Advertising”: The Beginning of Advertising Ethics in Australia. Journal of Mass Media Ethics 27 (1):46-56.
Israel D. Nebenzahl & Eugene D. Jaffe (1998). Ethical Dimensions of Advertising Executions. Journal of Business Ethics 17 (7):805 - 815.
Israel D. Nebenzhal & Eugene D. Jaffe (1998). Ethical Dimensioins of Advertising Executions. Journal of Business Ethics 17 (7):805-815.
Daniel Attas (1999). What's Wrong with "Deceptive" Advertising? Journal of Business Ethics 21 (1):49 - 59.
Added to index2009-01-28
Total downloads57 ( #27,283 of 1,101,657 )
Recent downloads (6 months)2 ( #178,427 of 1,101,657 )
How can I increase my downloads?