Do Ethical Values Work? A Quantitative Study of the Impact of Fair Trade Coffee on Consumer Behavior
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 97 (4):613 - 624 (2010)
This study investigates the large French fair trade (FT) market and the importance of FT coffee within it, in an attempt to identify some general features of FT consumers. On the basis of 7,587 transactions, the authors abo determine the impact of FT characteristics on customer behavior. The main result is somewhat surprising: FT coffee purchases seem to involve a temporary commitment as FT coffee consumers appear less loyal than traditional coffee consumers. The authors derive some business and academic implications
|Keywords||Fair Trade coffee consumer France retail quantitative analysis brand loyalty satisfaction–profit chain|
|Categories||categorize this paper)|
|Through your library||Configure|
References found in this work BETA
No references found.
Citations of this work BETA
No citations found.
Similar books and articles
Gavin Fridell (2009). The Co-Operative and the Corporation: Competing Visions of the Future of Fair Trade. [REVIEW] Journal of Business Ethics 86 (1):81 - 95.
Robert Gielissen & Johan Graafland (2009). Concepts of Price Fairness: Empirical Research Into the Dutch Coffee Market. Business Ethics 18 (2):165-178.
Robert A. Rice (2001). Noble Goals and Challenging Terrain: Organic and Fair Trade Coffee Movements in the Global Marketplace. [REVIEW] Journal of Agricultural and Environmental Ethics 14 (1):39-66.
Sarah A. Bigney, Mark Haggerty & Stephanie A. Welcomer (2010). Fair Trade's Sustainability. Proceedings of the International Association for Business and Society 21:158-162.
Karla Utting (2009). Assessing the Impact of Fair Trade Coffee: Towards an Integrative Framework. [REVIEW] Journal of Business Ethics 86 (1):127 - 149.
Tierney Bondy & Vishal Talwar (2011). Through Thick and Thin: How Fair Trade Consumers Have Reacted to the Global Economic Recession. [REVIEW] Journal of Business Ethics 101 (3):365-383.
Mark Hudson & Ian Hudson (2009). Fair-Trade Coffee: The Prospects and Pitfalls of Market Driven Social Justice: Brewing Justice: Fair-Trade Coffee, Sustainability, and Survival: Fair-Trade: The Challenges of Transforming Globalization. Historical Materialism 17 (2):237-252.
Caroline Josephine Doran (2009). The Role of Personal Values in Fair Trade Consumption. Journal of Business Ethics 84 (4):549 - 563.
Gavin Fridell (2004). The University and the Moral Imperative of Fair Trade Coffee. Journal of Academic Ethics 2 (1):141-159.
Joni Valkila, Pertti Haaparanta & Niina Niemi (2010). Empowering Coffee Traders? The Coffee Value Chain From Nicaraguan Fair Trade Farmers to Finnish Consumers. Journal of Business Ethics 97 (2):257 - 270.
Added to index2010-07-03
Total downloads22 ( #65,924 of 1,088,623 )
Recent downloads (6 months)1 ( #69,601 of 1,088,623 )
How can I increase my downloads?