On Small Steps and Big Leaps: Exploring the Perception of CSR, its Rewards and Difficulties by Micro Firms in the North Netherlands

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Proceedings of the International Association for Business and Society 20:89-102 (2009)
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Abstract

Across Europe, micro firms (SMEs with up to 10 employees) account for the vast majority of business activities. Supporting micro firms in the transition towards sustainability is essential: many small steps will result in a big leap. To this scope knowledge is needed on the specific challenges encountered by micro firms in the region they operate in. The research presented here offers a contribution to this knowledge. It explores the perception of Corporate Social Responsibility (CSR), its rewards and difficulties by micro firms in Frisia, Groningen and Drenthe - the three Northern provinces of The Netherlands.

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