Journal of Business Ethics 18 (4):359 - 366 (1999)
|Abstract||Pharmaceutical advertising is one of the most important kinds of advertising that can have a direct impact on the health of a consumer. Hence, this necessitates the fact that it is essential for advertisers of such products to take special care and additional responsibility when devising the promotional strategies of these products. In reality, it has been observed that pharmaceutical product advertisers often promoted their products to achieve their own goals at the potential risk of having an adverse effect on the consumerÕs health. This type of advertising is most often seen in over-the-counter drug product advertisements, and not as often in the case of prescription drug advertisements, which is relatively new. This article analyzes various purposes of advertising pharmaceutical products and also the potential problems that arise from the way pharmaceutical products have quite frequently been promoted.|
|Keywords||No keywords specified (fix it)|
|Through your library||Configure|
Similar books and articles
Yvonne Raley (2006). Food Advertising, Education, and the Erosion of Autonomy. International Journal of Applied Philosophy 20 (1):67-79.
Denis Gordon Arnold (ed.) (2009). Ethics and the Business of Biomedicine. Cambridge University Press.
Betty B. Chaar & Johnson Lee (2012). Role of Socioeconomic Status on Consumers' Attitudes Towards DTCA of Prescription Medicines in Australia. Journal of Business Ethics 105 (4):447-460.
Shaili Jain (2007). Understanding Physician-Pharmaceutical Industry Interactions. Cambridge University Press.
Eng Tuck Cheah, Wen Li Chan & Corinne Lin Lin Chieng (2007). The Corporate Social Responsibility of Pharmaceutical Product Recalls: An Empirical Examination of U.S. And U.K. Markets. [REVIEW] Journal of Business Ethics 76 (4):427 - 449.
Paul C. Santilli (1983). The Informative and Persuasive Functions of Advertising: A Moral Appraisal. Journal of Business Ethics 2 (1):27 - 33.
Jin Seong Park & Jean M. Grow (2008). The Social Reality of Depression: Dtc Advertising of Antidepressants and Perceptions of the Prevalence and Lifetime Risk of Depression. Journal of Business Ethics 79 (4):379 - 393.
Kim-Shyan Fam, David S. Waller & Zhilin Yang (forthcoming). Addressing the Advertising of Controversial Products in China: An Empirical Approach. Journal of Business Ethics.
Added to index2009-01-28
Total downloads23 ( #54,659 of 556,747 )
Recent downloads (6 months)1 ( #64,754 of 556,747 )
How can I increase my downloads?