Journal of Business Ethics 92 (2):251 - 267 (2010)
|Abstract||This study explores the general problems associated with marketing across international markets and focuses specifically on the role of corruption in deterring international marketing success. The authors do this by introducing a broader conceptualization of corruption. The dimensions of corruption and their importance in explaining the exporters’ successes in international markets are developed empirically. Partial Least Squares formative indicators are used in a comprehensive model including consumer resources (wealth and information resources), physical distance (kilometers and time zones), and cultural distance (linguistic and values differences) as alternative explanatory variables. Finally, differences in the model’s performance across data from three exporting countries (France, Japan, and the US) are delineated and discussed. For example, the successes of French and Japanese exporters in international markets are in part determined by the levels of corruption in target countries. Alternatively, corruption in target countries does not appear to affect the successes of American exporters in global markets. The conceptualization of corruption in this study extends the more narrow view of corruption solely as bribery.|
|Keywords||corruption culture international management marketing relationship-oriented culture piracy linguistic distance violence|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
Runtian Jing & John L. Graham (2008). Values Versus Regulations: How Culture Plays its Role. [REVIEW] Journal of Business Ethics 80 (4):791 - 806.
James H. Davis & John A. Ruhe (2003). Perceptions of Country Corruption: Antecedents and Outcomes. [REVIEW] Journal of Business Ethics 43 (4):275 - 288.
Simeon Obidairo (2009). International Framework of Corporate Liability for Transnational Corruption. International Corporate Responsibility Series 4:129-177.
Leo V. Ryan (2000). Combating Corruption. Business Ethics Quarterly 10 (1):331-338.
S. Douglas Beets (2005). Understanding the Demand-Side Issues of International Corruption. Journal of Business Ethics 57 (1):65 - 81.
Bertrand Venard & Mohamed Hanafi (2008). Organizational Isomorphism and Corruption in Financial Institutions: Empirical Research in Emerging Countries. [REVIEW] Journal of Business Ethics 81 (2):481 - 498.
Shu Li, Harry C. Triandis & Yao Yu (2006). Cultural Orientation and Corruption. Ethics and Behavior 16 (3):199 – 215.
Antonio Argandoña (2007). The United Nations Convention Against Corruption and its Impact on International Companies. Journal of Business Ethics 74 (4):481 - 496.
S. Douglas Beets (2007). Global Corruption and Religion: An Empirical Examination. Journal of Global Ethics 3 (1):69 – 85.
Edward H. Spence (2008). Corruption in the Media. International Journal of Applied Philosophy 22 (2):231-241.
Added to index2009-08-08
Total downloads13 ( #95,467 of 722,742 )
Recent downloads (6 months)1 ( #60,247 of 722,742 )
How can I increase my downloads?