The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation
Journal of Business Ethics 104 (3):361-370 (2011)
| Abstract | This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation does not. Therefore, corporate environmental ethics can not only affect competitive advantage directly, but also influence it indirectly via green product innovation in the Taiwanese manufacturing industry. Taiwanese manufacturing companies can increase their corporate environmental ethics and green product innovation to enhance their competitive advantages. | |||||||||
| Keywords | No keywords specified (fix it) | |||||||||
| Categories | ||||||||||
| Options |
|
|||||||||
Download options| PhilPapers Archive |
Upload a copy of this paper Check publisher's policy on self-archival Papers currently archived: 5,865 |
| External links |
 |
| Through your library | Configure |
Similar books and articlesYu-Shan Chen, Shyh-Bao Lai & Chao-Tung Wen (2006). The Influence of Green Innovation Performance on Corporate Advantage in Taiwan. Journal of Business Ethics 67 (4):331 - 339.
Yu-Shan Chen (2008). The Driver of Green Innovation and Green Image – Green Core Competence. Journal of Business Ethics 81 (3):531 - 543.
Yu-Shan Chen (2008). The Positive Effect of Green Intellectual Capital on Competitive Advantages of Firms. Journal of Business Ethics 77 (3):271 - 286.
Rosa Maria Dangelico & Devashish Pujari (forthcoming). Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability. Journal of Business Ethics.
Stephen Pavelin & Lynda A. Porter (2008). The Corporate Social Performance Content of Innovation in the U.K. Journal of Business Ethics 80 (4):711 - 725.
Yu-Shan Chen & Ching-Hsun Chang (forthcoming). The Determinants of Green Product Development Performance: Green Dynamic Capabilities, Green Transformational Leadership, and Green Creativity. Journal of Business Ethics.
Richard John Fairchild (2008). The Manufacturing Sector's Environmental Motives: A Game-Theoretic Analysis. Journal of Business Ethics 79 (3):333 - 344.
Yu-Shan Chen (2010). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics 93 (2).
Yi-Hui Ho (forthcoming). Determinants of Green Practice Adoption for Logistics Companies in China. Journal of Business Ethics.
Jeffrey G. York (2009). Pragmatic Sustainability: Translating Environmental Ethics Into Competitive Advantage. Journal of Business Ethics 85:97 - 109.
Marcus Wagner (forthcoming). Corporate Social Performance and Innovation with High Social Benefits: A Quantitative Analysis. Journal of Business Ethics.
Mert Bilgin (2009). The PEARL Model: Gaining Competitive Advantage Through Sustainable Development. Journal of Business Ethics 85:545 - 554.
Steven Yearley (1991). The Green Case: A Sociology of Environmental Issues, Arguments, and Politics. Harpercollinsacademic.
Yu-Shan Chen & Ching-Hsun Chang (forthcoming). Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk. Journal of Business Ethics.
Yu-Shu Peng & Shing-Shiuan Lin (2008). Local Responsiveness Pressure, Subsidiary Resources, Green Management Adoption and Subsidiary's Performance: Evidence From Taiwanese Manufactures. Journal of Business Ethics 79 (1/2):199 - 212.
Analytics
Monthly downloads |
Added to index2011-11-08Total downloads14 ( #84,151 of 556,773 )Recent downloads (6 months)2 ( #38,924 of 556,773 )How can I increase my downloads? |
My notes
Discussion
