The impact of social darwinism perception, status anxiety, perceived trust of people, and cultural orientation on consumer ethical beliefs

Journal of Business Ethics 78 (4):487 - 502 (2008)
This study intends to explore the effects of political, social and cultural values on consumers’ ethical beliefs regarding questionable consumption behaviors. The variables examined include status anxiety, social Darwinism perception, perceived trust of people, and cultural orientation. Based on a field survey in Taiwan, the results showed that consumers with low ethical beliefs have higher perception of social Darwinism and status anxiety than consumers possess neutral and high ethical beliefs. The result also showed that the neutral ethics group had higher trust on people than the low ethics groups. Finally, the high ethics group expressed significantly higher perception of vertical collectivism than those consumers of the low and neutral ethics group.
Keywords consumer ethical beliefs  cultural orientation  perceived trust  perception  social Darwinism  status anxiety
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