Abstract

Media service to the corporate sector is reflexive: the media are major corporations. Like others, they sell a product to a market: the product is audiences and the market is other businesses (advertisers). It would be surprising indeed if the choice and shaping of media content did not reflect the interests and preferences of the sellers and buyers, and the business world generally. Even apart from the natural tendency to support state power, the linkage of the corporate sector and the state is so close that convergence of interests on major issues is the norm. The status of audiences is more ambiguous. The product must be available for sale; people must be induced to look at the advertisements. But beyond this common ground, divisions arise.