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- Clifford Christians (1998). Media Ethics and the Technological Society. Journal of Mass Media Ethics 13 (2):67 – 70.
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Religious phenomena in a technological society are increasingly technicized. The technicizing of religion folIows technological development in the broader socicty and vices arise associated with this process. With Berger I analyze the significance of introducing burcaucratic structures into religious organizations, and with Ellul the influence of modern mass media in the religious sphere.
In this essay the visual arts of the machine age morph into literature and theory and then back again to images, gestures, and thought.
American media, in the face of the Grenada invasion ?lockout?; and the Westmoreland/Sharon libel actions, seem to be running scared. No longer are there accusations of ?imperial media,?; as newspapers, radio, and television news consumption decline. Media response is to look to ethics. Media should learn that corporate consciousness is less important in guiding the medium than is service to public or audience.
Scholars and media practitioners who gathered at "Media Ethics Summit II" explored a wide range of topics, many of them new since the 1987 summit. This article draws from those conversations and from the scholarly papers drafted by Christians and Cooper and distributed prior to the summit. It constitutes an informal agenda of issues and themes for anyone concerned with the current and future states of media ethics. The agenda falls roughly under nine touch points: issues raised by new technology and changing corporate environments; economic and other challenges to truth telling, objectivity, and other traditions; media and government issues; issues of accountability and transparency in all media of communication; educational issues; issues of diversity and globalization of all media; new agendas for ethics research and pedagogy; individual freedom and responsibility, and ongoing monitoring of the media ethics environment.
During the 1980s, Jean Baudrillard has been promoted in certain circles as the new McLuhan, as the most advanced theorist of the media and society in the so-called postmodern era.[1] His theory of a new, postmodern society rests on a key assumption that the media, simulations, and what he calls "cyberblitz" constitute a new realm of experience and a new stage of history and type of society. To a large extent, Baudrillard's work consists in rethinking radical social theory and politics in the light of developments of the consumer, media, information, and technological society. Baudrillard's earlier works focus on the construction of the consumer society and how it provides a new world of values, meaning, and activity, and thus inhabit the terrain of Marxism and political economy. From the mid-1970s on, however, reflections on political economy and the consumer society disappear almost completely from his texts, and henceforth simulations and simulacra, media and information, science and new technologies, and implosion and hyperreality become the constituents of a new postmodern world which -- in his theorizing -- obliterate all the boundaries, categories, and values of the previous forms of industrial society while establishing new forms of social organization, thought, and experience.
In recent years, scholars have devoted more attention to the “prophetic” critique of mass media. Clifford Christians has served as both an originator and an ongoing contributor to these discussions. Beginning with his doctoral thesis on Jacques Ellul, a concern for the prophetic has been a consistent thread throughout his career. This paper begins by examining Ellul's influence on Christians's approach, with an emphasis on media ecology, ontology, and the concept of technique. I then summarize Christians's critique of Ellul, and explain how his unique vision addresses Ellul's shortcomings. In outlining Christians's unique approach, I highlight the ways in which authenticity serves as an axial value permeating his work. In Christians's work, prophetic witness against technological fetishism is a means of protecting certain universal values such as “cultural continuity” and “authentic Being.” Through a brief examination of media coverage of Barack Obama, Sarah Palin, Jim Wallis, and the United Church of Christ, I show how Christians's discussion of authenticity and prophetic critique are not only applicable but uniquely relevant in the emerging new media environment. At this critical juncture in media, Christians's prophetic voice is among the most relevant and necessary that critical scholarship has to offer.
Yoni Van Den Eede’s assessment of the concept of remedial media as “implying” that technological shortcomings can be remedied by technology understates the evolution of media, which shows that improvement of technological flaws via new technology is intrinsic, actual, and central to media development, not implied. The use of mobile media and their applications in the aftermath of the earthquake in Haiti is a current, prime example, and also speaks to the capacity of technology to remedy the natural disasters that strike the world.
Between Summits I and II, media ethics established its legitimacy, summarized into recommendations for the field's future fluorescence. This history points to the challenges through which media ethics moves to another order of magnitude. A historical map of media ethics scholarship since 1980 divides into 5 domains, and each is introduced: theory, social philosophy, religious ethics, technology, and truth. From this content analysis of the literature, an agenda emerges for research and academic study that can raise media ethics to a higher level.
Utilitarianism has dominated media ethics for a century. For Mill, individual autonomy and neutrality are the foundations of his On Liberty and System of Logic, as well as his Utilitarianism. These concepts fit naturally with media ethics theory and professional practice in a democratic society. However, the weaknesses in utilitarianism articulated by Ross and others direct us at this stage to a dialogic ethics of duty instead. Habermas's discourse ethics, feminist ethics, and communitarian ethics are examples of duty ethics rooted in the dialogic relation that enable us to start over intellectually.
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