David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 33 (4):323 - 337 (2001)
This paper identifies the ethical issues involved with women's advertising, and argues that ads can be successful in generating sales without portraying women as things or as mere sex objects, and without perpetuating various weakness stereotypes. A paradigm shift in advertising appears to be at hand. This new model replaces images of women as submissive or constantly in a need of alteration, with a move to reinstate beauty as a natural thing, not an unattainable ideal. This paper also reviews general ethical issues of the advertising industry, including: (1) that advertising equates the pursuit of material gain with human happiness; (2) that advertising pushes its own values, artificial or false as they may be, as to what is "good" for the consumer; (3) that advertising plays on physical appetites and the body; (4) that advertising strives to bypass rational thinking, by desensitizing the viewer and playing on group dynamics.
|Keywords||Philosophy Ethics Business Education Economic Growth Management|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
M. Hyman (2009). Responsible Ads: A Workable Ideal. [REVIEW] Journal of Business Ethics 87 (2):199 - 210.
Diego Rinallo, Suman Basuroy, Ruhai Wu & Hyo Jin Jeon (2013). The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions. [REVIEW] Journal of Business Ethics 114 (3):425-441.
Chong Ju Choi & Ron Berger (2010). Ethics of Celebrities and Their Increasing Influence in 21st Century Society. Journal of Business Ethics 91 (3):313 - 318.
Chyong-Ling Lin & Jin-Tsann Yeh (2009). Comparing Society's Awareness of Women: Media-Portrayed Idealized Images and Physical Attractiveness. [REVIEW] Journal of Business Ethics 90 (1):61 - 79.
Chong Ju Choi & Ron Berger (2009). Ethics of Global Internet, Community and Fame Addiction. Journal of Business Ethics 85 (2):193 - 200.
Similar books and articles
Paul C. Santilli (1983). The Informative and Persuasive Functions of Advertising: A Moral Appraisal. [REVIEW] Journal of Business Ethics 2 (1):27 - 33.
Nan Zhou & Mervin Y. T. Chen (1997). A Content Analysis of Men and Women in Canadian Consumer Magazine Advertising: Today's Portrayal, Yesterday's Image? Journal of Business Ethics 16 (5):485 - 495.
John Douglas Bishop (2000). Is Self-Identity Image Advertising Ethical? Business Ethics Quarterly 10 (2):371-398.
Cornelius B. Pratt & E. Lincoln James (1994). Advertising Ethics: A Contextual Response Based on Classical Ethical Theory. [REVIEW] Journal of Business Ethics 13 (6):455 - 468.
David S. Waller (2002). Advertising Agency-Client Attitudes Towards Ethical Issues in Political Advertising. Journal of Business Ethics 36 (4):347 - 354.
John H. Crowley (1993). The Advertising Industry's Defense of its First Amendment Rights. Journal of Mass Media Ethics 8 (1):5 – 16.
Taylor R. Durham (1984). Information, Persuasion, and Control in Moral Appraisal of Advertising Strategy. Journal of Business Ethics 3 (3):173 - 180.
Penny M. Simpson, Gene Brown & Robert E. Widing (1998). The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables. Journal of Business Ethics 17 (2):125-136.
Elizabeth M. Tucker & Daniel A. Stout (1999). Teaching Ethics: The Moral Development of Educators. Journal of Mass Media Ethics 14 (2):107 – 118.
David S. Waller (2012). “Truth in Advertising”: The Beginning of Advertising Ethics in Australia. Journal of Mass Media Ethics 27 (1):46-56.
Added to index2009-01-28
Total downloads76 ( #39,837 of 1,724,771 )
Recent downloads (6 months)5 ( #134,580 of 1,724,771 )
How can I increase my downloads?