Graduate studies at Western
Journal of Business Ethics 33 (4):323 - 337 (2001)
|Abstract||This paper identifies the ethical issues involved with women's advertising, and argues that ads can be successful in generating sales without portraying women as things or as mere sex objects, and without perpetuating various weakness stereotypes. A paradigm shift in advertising appears to be at hand. This new model replaces images of women as submissive or constantly in a need of alteration, with a move to reinstate beauty as a natural thing, not an unattainable ideal. This paper also reviews general ethical issues of the advertising industry, including: (1) that advertising equates the pursuit of material gain with human happiness; (2) that advertising pushes its own values, artificial or false as they may be, as to what is "good" for the consumer; (3) that advertising plays on physical appetites and the body; (4) that advertising strives to bypass rational thinking, by desensitizing the viewer and playing on group dynamics.|
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
Paul C. Santilli (1983). The Informative and Persuasive Functions of Advertising: A Moral Appraisal. [REVIEW] Journal of Business Ethics 2 (1):27 - 33.
Elizabeth M. Tucker & Daniel A. Stout (1999). Teaching Ethics: The Moral Development of Educators. Journal of Mass Media Ethics 14 (2):107 – 118.
Penny M. Simpson, Gene Brown & Robert E. Widing (1998). The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables. Journal of Business Ethics 17 (2):125-136.
Taylor R. Durham (1984). Information, Persuasion, and Control in Moral Appraisal of Advertising Strategy. Journal of Business Ethics 3 (3):173 - 180.
John H. Crowley (1993). The Advertising Industry's Defense of its First Amendment Rights. Journal of Mass Media Ethics 8 (1):5 – 16.
David S. Waller (2002). Advertising Agency-Client Attitudes Towards Ethical Issues in Political Advertising. Journal of Business Ethics 36 (4):347 - 354.
Cornelius B. Pratt & E. Lincoln James (1994). Advertising Ethics: A Contextual Response Based on Classical Ethical Theory. [REVIEW] Journal of Business Ethics 13 (6):455 - 468.
John Douglas Bishop (2000). Is Self-Identity Image Advertising Ethical? Business Ethics Quarterly 10 (2):371-398.
Nan Zhou & Mervin Y. T. Chen (1997). A Content Analysis of Men and Women in Canadian Consumer Magazine Advertising: Today's Portrayal, Yesterday's Image? Journal of Business Ethics 16 (5):485 - 495.
David S. Waller (2012). “Truth in Advertising”: The Beginning of Advertising Ethics in Australia. Journal of Mass Media Ethics 27 (1):46-56.
Added to index2009-01-28
Total downloads60 ( #19,294 of 739,396 )
Recent downloads (6 months)3 ( #26,423 of 739,396 )
How can I increase my downloads?