Modelling imitation with sequential games

Behavioral and Brain Sciences 21 (5):686-687 (1998)
A significant increase in the probability of an action resulting from observing that action performed by another agent cannot, on its own, provide persuasive evidence of imitation. Simple models of social influence based on two-person sequential games suggest that both imitation and pseudo-imitation can be explained by a process more fundamental than priming, namely, subjective utility maximization.
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DOI 10.1017/S0140525X98241744
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