True color only exists in the eye of the observer

Behavioral and Brain Sciences 26 (1):26-27 (2003)
The colors we perceive are the outcome of an attempt to meaningfully order the spectral information from the environment. These colors are not the result of a straightforward mapping of a physical property to a sensation, but arise from an interaction between our environment and our visual system. Thus, although one may infer from a surface’ reflectance characteristics that it will be perceived as “colored,” true colors only arise by virtue of the interaction of the reflected light with the eye (and brain) of an observer.
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DOI 10.1017/S0140525X03270011
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