David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 91 (4):567 - 586 (2010)
In recent years, issues of childhood obesity, unsafe toys, and child labor have raised the question of corporate responsibilities to children. However, business impacts on children are complex, multi-faceted, and frequently overlooked by senior managers. This article reports on a systematic analysis of the reputational landscape constructed by the media, corporations, and non-government organizations around business responsibilities to children. A content analysis methodology is applied to a sample of more than 350 relevant accounts during a 5-year period. We identify seven core responsibilities that are then used to provide a framework for enabling businesses to map their range of impacts on children. We set out guidelines for how to identify and manage the firm’s strategic responsibilities in this arena, and identify the␣constraints that corporations face in meeting such responsibilities.
|Keywords||corporate responsibility children marketing content analysis risk management corporate reputation|
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References found in this work BETA
Eileen Daspro (2009). An Analysis of U.S. Multinationals' Recruitment Practices in Mexico. Journal of Business Ethics 87 (1):221 - 232.
Harold Hassink, Meinderd de Vries & Laury Bollen (2007). A Content Analysis of Whistleblowing Policies of Leading European Companies. Journal of Business Ethics 75 (1):25 - 44.
Sven Helin & Johan Sandström (2007). An Inquiry Into the Study of Corporate Codes of Ethics. Journal of Business Ethics 75 (3):253 - 271.
Jeremy Moon, Andrew Crane & Dirk Matten (2005). Can Corporations Be Citizens? Corporate Citizenship as a Metaphor for Business Participation in Society. Business Ethics Quarterly 15 (3):429-453.
Elizabeth S. Moore (2004). Children and the Changing World of Advertising. Journal of Business Ethics 52 (2):161-167.
Citations of this work BETA
Andrew Crane & Trish Ruebottom (2011). Stakeholder Theory and Social Identity: Rethinking Stakeholder Identification. [REVIEW] Journal of Business Ethics 102 (S1):77-87.
Sun Young Lee & Craig E. Carroll (2011). The Emergence, Variation, and Evolution of Corporate Social Responsibility in the Public Sphere, 1980–2004: The Exposure of Firms to Public Debate. [REVIEW] Journal of Business Ethics 104 (1):115-131.
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