David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 55 (2):215 - 222 (2004)
This paper provides preliminary insights into the process of sense-making and developing meaning with regard to corporate social responsibility (CSR) within 18 Dutch companies. It is based upon a research project carried out within the framework of the Dutch National Research Programme on CSR. The paper questions how change agents promoting CSR within these companies made sense of the meaning of CSR. How did they use language (and other instruments) to stimulate and underpin the contextual essence of CSR? Why did they do that in this particular way? What were the consequences of this approach for shaping the process of CSR in their company? Did their efforts contribute to a new way of thinking and acting or was it merely putting old wine in new barrels? A preliminary conclusion is that change agents use above all linguistic artefacts (words and notions) and carry out practical projects while constructing meaning. Still, the meaning of meaning itself remains highly intangible, situational and personality related.
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Citations of this work BETA
Mette Morsing & Majken Schultz (2006). Corporate Social Responsibility Communication: Stakeholder Information, Response and Involvement Strategies. Business Ethics 15 (4):323–338.
Longinos Marin, Salvador Ruiz & Alicia Rubio (2009). The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior. Journal of Business Ethics 84 (1):65 - 78.
Francis Weyzig (2009). Political and Economic Arguments for Corporate Social Responsibility: Analysis and a Proposition Regarding the Csr Agenda. [REVIEW] Journal of Business Ethics 86 (4):417 - 428.
Alberic Pater & Karlijn van Lierop (2006). Sense and Sensitivity: The Roles of Organisation and Stakeholders in Managing Corporate Social Responsibility. Business Ethics 15 (4):339–351.
Friederike Schultz, Itziar Castelló & Mette Morsing (2013). The Construction of Corporate Social Responsibility in Network Societies: A Communication View. [REVIEW] Journal of Business Ethics 115 (4):681-692.
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