Social ethics and the emergence of advertising in china: Perceptions from within the great wall [Book Review]

Journal of Business Ethics 3 (2):91 - 94 (1984)
While interest in doing business continues to rise steadily, information concerning the evolving social ethics of Chinese managers is sparse. This study reports the findings obtained from intensive interviews with thirty-nine Chinese advertising executives. In general, there appears to be developing a cautious optimism about the role of advertising in the Chinese economy. Findings are compared with earlier studies of American and Hong Kong managers and it is suggested that further research and observation is needed to track the development of business ethics in this largest of the world's developing nations.
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Jiyun Wu & Kirk Davidson (2010). How Corporate Social Responsibility and Business Ethics Are Perceived in China. Proceedings of the International Association for Business and Society 21:23-31.

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