Unpacking the ethical product

Journal of Business Ethics 30 (4):361 - 373 (2001)
Abstract
Acknowledging the increasing attention in the literature devoted to the incorporation of ethical considerations into consumers'' purchase decisions, this paper explores the notion of an ethical product. It is argued that ethical issues have long been involved in consumers'' product evaluations, but that there has been little academic investigation of ethics in terms of product concepts and theories. Ethics are thus examined in the context of the augmented product concept, and two dimensions of ethical augmentation are identified: direction and content. These dimensions are set out and discussed at some length, and then they are used to construct an ethical product matrix. It is shown how this could be used to provide structure and coherence to examinations of the perceived ethics of any given product offering. The implications of the analysis offered in the paper are discussed, and a number of limitations of the ethical product notion are identified. Finally some conclusions and directions for future research are suggested.
Keywords ethical augmentation  ethical branding  ethical consumption  ethical product  marketing  product concepts
Categories (categorize this paper)
Options
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history Request removal from index
 
Download options
PhilPapers Archive


Upload a copy of this paper     Check publisher's policy on self-archival     Papers currently archived: 11,392
External links
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library
References found in this work BETA

No references found.

Citations of this work BETA

View all 8 citations

Similar books and articles
Analytics

Monthly downloads

Added to index

2009-01-28

Total downloads

24 ( #73,469 of 1,102,931 )

Recent downloads (6 months)

5 ( #62,013 of 1,102,931 )

How can I increase my downloads?

My notes
Sign in to use this feature


Discussion
Start a new thread
Order:
There  are no threads in this forum
Nothing in this forum yet.