Graduate studies at Western
Journal of Business Ethics 30 (4):361 - 373 (2001)
|Abstract||Acknowledging the increasing attention in the literature devoted to the incorporation of ethical considerations into consumers'' purchase decisions, this paper explores the notion of an ethical product. It is argued that ethical issues have long been involved in consumers'' product evaluations, but that there has been little academic investigation of ethics in terms of product concepts and theories. Ethics are thus examined in the context of the augmented product concept, and two dimensions of ethical augmentation are identified: direction and content. These dimensions are set out and discussed at some length, and then they are used to construct an ethical product matrix. It is shown how this could be used to provide structure and coherence to examinations of the perceived ethics of any given product offering. The implications of the analysis offered in the paper are discussed, and a number of limitations of the ethical product notion are identified. Finally some conclusions and directions for future research are suggested.|
|Keywords||ethical augmentation ethical branding ethical consumption ethical product marketing product concepts|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
Mari Meel & Maksim Saat (2002). Ethical Life Cycle of an Innovation. Journal of Business Ethics 39 (1-2):21 - 27.
Simon Hudson, David Hudson & John Peloza (2008). Meet the Parents: A Parents' Perspective on Product Placement in Children's Films. [REVIEW] Journal of Business Ethics 80 (2):289 - 304.
Willem Bakker & Michael C. Loui (1997). Can Designing and Selling Low-Quality Products Be Ethical? Science and Engineering Ethics 3 (2).
Jatinder J. Singh, Oriol Iglesias & Joan Manel Batista-Foguet (2012). Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty. Journal of Business Ethics 111 (4):541-549.
Iain A. Davies, Zoe Lee & Ine Ahonkhai (2012). Do Consumers Care About Ethical-Luxury? Journal of Business Ethics 106 (1):37-51.
Joseph Guiltinan (2009). Creative Destruction and Destructive Creations: Environmental Ethics and Planned Obsolescence. [REVIEW] Journal of Business Ethics 89 (1):19 - 28.
Omprakash K. Gupta, Sudhir Tandon, Sukumar Debnath & Anna S. Rominger (2006). Package Downsizing: Is It Ethical? [REVIEW] AI and Society 21 (3):239-250.
Jeri Lynn Jones & Karen L. Middleton (2007). Ethical Decision-Making by Consumers: The Roles of Product Harm and Consumer Vulnerability. [REVIEW] Journal of Business Ethics 70 (3):247 - 264.
Pat Auger, Timothy Devinney & Jordan Louviere (2007). Measuring the Importance of Ethical Consumerism. International Corporate Responsibility Series 3:207-221.
Added to index2009-01-28
Total downloads17 ( #78,143 of 739,406 )
Recent downloads (6 months)1 ( #61,680 of 739,406 )
How can I increase my downloads?