David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Mass Media Ethics 8 (1):5 – 16 (1993)
Advertising spokespersons have been defending their industry against tobacco and alcohol advertising bans by claiming the bans will do no good. In mature categories, they say advertising does not attract new users, but merely causes people to switch brands. This article contends that such an argument is based on legal pragmatism and will eventually fail because the public does not believe it. It suggests an ethical defense based on the public's right to know.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
John Locke (1995). An Essay Concerning Human Understanding. Oxford University Press.
John Stuart Mill (2009). On Liberty. In Steven M. Cahn (ed.), Philosophical Quarterly. Oxford University Press 519-522.
John Stuart Mill (1999). On Liberty. Broadview Press.
Michael Schudson (1985). Advertising, the Uneasy Persuasion. Journal of Business Ethics 4 (4):226-238.
Citations of this work BETA
No citations found.
Similar books and articles
Israel D. Nebenzhal & Eugene D. Jaffe (1998). Ethical Dimensioins of Advertising Executions. Journal of Business Ethics 17 (7):805-815.
David S. Waller (2002). Advertising Agency-Client Attitudes Towards Ethical Issues in Political Advertising. Journal of Business Ethics 36 (4):347 - 354.
Aysen Bakir & Scott J. Vitell (2010). The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint. [REVIEW] Journal of Business Ethics 91 (2):299 - 311.
Kim-Shyan Fam, David S. Waller & Zhilin Yang (2009). Addressing the Advertising of Controversial Products in China: An Empirical Approach. [REVIEW] Journal of Business Ethics 88 (1):43 - 58.
Shaili Jain (2007). Understanding Physician-Pharmaceutical Industry Interactions. Cambridge University Press.
Ker-Tah Hsu (2012). The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence From the Life Insurance Industry in Taiwan. [REVIEW] Journal of Business Ethics 109 (2):189-201.
Barbara J. Phillips (1997). In Defense of Advertising: A Social Perspective. [REVIEW] Journal of Business Ethics 16 (2):109-118.
John Alan Cohan (2001). Towards a New Paradigm in the Ethics of Women's Advertising. Journal of Business Ethics 33 (4):323 - 337.
Cornelius B. Pratt & E. Lincoln James (1994). Advertising Ethics: A Contextual Response Based on Classical Ethical Theory. [REVIEW] Journal of Business Ethics 13 (6):455 - 468.
David S. Waller (2012). “Truth in Advertising”: The Beginning of Advertising Ethics in Australia. Journal of Mass Media Ethics 27 (1):46-56.
Added to index2009-01-28
Total downloads10 ( #347,504 of 1,911,680 )
Recent downloads (6 months)1 ( #458,010 of 1,911,680 )
How can I increase my downloads?