David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
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Journal of Mass Media Ethics 8 (1):5 – 16 (1993)
Advertising spokespersons have been defending their industry against tobacco and alcohol advertising bans by claiming the bans will do no good. In mature categories, they say advertising does not attract new users, but merely causes people to switch brands. This article contends that such an argument is based on legal pragmatism and will eventually fail because the public does not believe it. It suggests an ethical defense based on the public's right to know.
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References found in this work BETA
John Locke (2008/1995). An Essay Concerning Human Understanding. Oxford University Press.
John Stuart Mill (1999). On Liberty. Broadview Press.
John Stuart Mill (2009). On Liberty. In Steven M. Cahn (ed.), Philosophical Quarterly. Oxford University Press 519-522.
Michael Schudson (1985). Advertising, the Uneasy Persuasion. Journal of Business Ethics 4 (4):226-238.
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