David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 48 (3):229 - 236 (2003)
The purpose of this article is to examine three different approaches to autonomy in order to demonstrate how each leads to a different conclusion about the ethicality of advertising. I contend that Noggle''s (1995) belief-based autonomy theory provides the most complete understanding of autonomy. Read in conjunction with Arendt''s theory of cooperative power, Noggle''s theory leads to the conclusion that advertising does not violate consumers'' autonomy. Although it is possible for advertisers to abuse the power granted them by society these abuses do not constitute a violation of consumers'' autonomy.
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Citations of this work BETA
Shlomo Sher (2011). A Framework for Assessing Immorally Manipulative Marketing Tactics. Journal of Business Ethics 102 (1):97-118.
Thomas Boysen Anker, Klemens Kappel & Peter Sandøe (2010). The Liberating Power of Commercial Marketing. Journal of Business Ethics 93 (4):519 - 530.
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