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- Bernard Dasaratha Rama, Silvia Salas J. Milano & Che-Hung Liu (forthcoming). Csr Implementation: Developing the Capacity for Collective Action. Journal of Business Ethics.
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Purpose Although current literature assumes positive outcomes for stakeholders resulting from an increase in power associated with CSR, this research suggests that this increase can lead to conflict within organizations, resulting in almost complete inactivity on CSR. Methods A Single in-depth case study, focusing on power as an embedded concept. Results Empirical evidence is used to demonstrate how some actors use CSR to improve their own positions within an organization. Resource dependence theory is used to highlight why this may be a more significant concern for CSR. Conclusions Increasing power for CSR has the potential to offer actors associated with it increased personal power, and thus can attract opportunistic actors with little interest in realizing the benefits of CSR for the company and its stakeholders. Thus power can be an impediment to furthering CSR strategy and activities at the individual and organizational level.
While a large amount of work has been done to understand public good and to construct conceptual models explaining the antecedents of collective action, current literature is flawed in that most of them only examine the lower-level public good and attribute people's participation in collective action to external variables. It pays little to the developmental nature of collective action. Utilizing Ken Wilber's theory of integral psychology, this paper proposes a holistic definition of public good, emphasizing its different levels of development. The paper also introduces an integral model of collective action that explains the antecedents of collective action in terms of not only the external individual behavior and social factors but also the internal aspects of individuals, organization, and society.
Attempts are often made to explain collective action in terms of the interaction of individuals. A common objection to such attempts is that they are circular: Since every interaction presupposes the existence of common practices and common practices involve collective action, no analysis of collective agency in terms of interaction can reduce collectivity away. In this essay I will argue that this does not constitute a real circularity. It is true that common practices are presupposed in every attempt to explain collective action. However, this does not mean that every analysis of collective action presupposes an understanding of collective action. Common practices do not involve or presuppose particular collective actions. They are more fundamental than individual or collective agency. The subject of a common practice is not a ‘us’ or ‘them’, but the impersonal ‘one’: ‘One does this and that’. What ‘one does’ is not yet a joint activity. It is not a particular action at all.
In this paper we argue that the collective grandness of small business is often underestimated in CSR research and policy-making. We emphasize the importance of understanding the contexts and the ways in which small- and medium-sized companies engage in CSR and how they differ from multinational companies. We suggest that it might be that researchers and practitioners are asking the wrong questions in their ambitions to prove 'the business case for CSR'. Perhaps we should rather focus on the 'how' and the 'with what impact' questions to understand better the SME engagement in CSR.
This article explores the conceptual and practical gap existing between the developed and developing countries in relation to corporate social responsibility (CSR), or the North-South ' CSR Divide', through the analysis of possible impact on the competitiveness of developing countries' and economies' SMEs and MNEs in globalization. To do so, this article first reviewed the traditional wisdom on the concept of strategic CSR developed in the North and the role that CSR engagement can play in corporate competitiveness, and compare with the impact on the competitive advantage of the South through the supply chains. It points out that among the many factors that could explain the ' CSR Divide', the negative impact of CSR on comparative advantage is the final resort where developing countries are reluctant and defensive toward western-style CSR. It did point out that developing countries are changing their approaches to make CSR work in favor of their competitive position in global trade, such as China who has started to adopt proactive approach by becoming CSR standards-setter. This article concludes with two policy proposals that aim to bridge the CSR gap, the first is to improve CSR standard-setting participation from both sides, and the second to search for solutions in the international investment legal framework which will define corporate obligations in relating to CSR in a more explicit way.
This article introduces an integrative framework of corporate social responsibility (CSR) design and implementation. A review of CSR literature -in particular with regard to design and implementation models -provides the background to develop a multiple case study. The resulting integrative framework, based on this multiple case study and Lewin's change model, highlights four stages that span nine steps of the CSR design and implementation process. Finally, the study identifies critical success factors for the CSR process.
We argue that conceptual analyses of collective action should be informed by game-theoretic analyses of collective action. In particular, we argue that Ariel Rubenstein’s so-called ‘Electronic Mail Game’ provides a useful model of collective action, and of the formation of collective intentions.
In this paper, I examine the manner in which analyses of the action of single agents have been pressed into service for constructing accounts of collective action. Specifically, I argue that the best analogy to collective action is a class of individual action that Carl Ginet has called 'aggregate action.' Furthermore, once we use aggregate action as a model of collective action, then we see that existing accounts of collective action have failed to accommodate an important class of (what I shall call) 'unintentional collective actions.'.
In this paper, I am concerned with persons' capacity for joint action. I start by suggesting that approaches which seek to account for that capacity in terms of collective intentionality face a problem: there are actions that clearly seem to qualify as collective even though the involved persons cannot be said to entertain an overarching 'We'-intention (however one characterizes this notion). I then go on to develop an alternative account of action that loosely draws on Elizabeth Anscombe's action theory and show how this alternative account can be applied to joint action. In so doing, I stress the importance of the phenomenal dimension of agency.
This article examines capacity development for collective action and institutional change through the implementation of Corporate Social Responsibility (CSR) initiatives. We integrate Hargrave and Van de Ven's (2006, Academy of Management Review 31(4), 864-888) Collective Action Model with capacity development literature to develop a framework that can be used to clarify the nature of CSR involvement in capacity development, help identify alternative CSR response options, consider expected impacts of these options on stakeholders, and highlight trade-offs across alternative CSR investments. Our framework encompasses CSR program investments in the capacities of individuals, organizations, and collaborations, as also their impact on the larger enabling environment. We then use this framework to provide descriptive evidence of two implementations: (1) The PhD Project, whose mission is to increase the diversity of corporate America by increasing the diversity of business school faculty, and (2) Involve, the community involvement program at KPMG, one of the Big Four Accounting firms. We discuss implications of our framework for managerial practice and future research.
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