Institutional Entrepreneurship and CSR within Multinational SME’s

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Proceedings of the International Association for Business and Society 22:449-458 (2011)
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Abstract

This paper develops propositions on the added value for SMEs of normatively based, employee-oriented corporate social responsibility (CSR). We suggest that not only motives but also the skills of the owner/manager as an institutional entrepreneur are critical in dealing with institutional variance. Also, the transfer of employee-oriented CSR can have positive results for SMEs that could imply that globalisation is not only a race to the bottom.

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Frank Jan De De Graaf
Hogeschool van Amsterdam

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