Memes: Myths, Misunderstandings and Misgivings

Abstract
When one says that cultures evolve, this can be taken as a truism, or as asserting one or another controversial, speculative, unconfirmed theory. Consider a cultural inventory at time t: it includes all the languages, practices, ceremonies, edifices, methods, tools, myths, music, art, and so forth, that compose a culture. Over time, the inventory changes. Some items disappear, some multiply, some merge, some change. (When I say some change, I mean to be neutral at this point about whether this amounts to their being replaced by similar items, or their undergoing a transformation.) A verbatim record of this history would not be science; it would be a data base. That is the truism: cultures evolve over time. Now the question remains: how are we to explain the patterns found in that data base? Are there any good theories or models of cultural evolution?
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