Pictorial orientation matters

British Journal of Aesthetics 43 (1):39-56 (2003)
Issues concerning the spatial orientation of pictures play an important, though previously neglected, role in an adequate understanding of the nature and identity of visual artworks and other pictures. Using a previous contrast ('Artworks Versus Designs', BJA Vol. 41, No. 4, October 2001), I show that differing orientations of a design naturally give rise to distinct pictures, which may be appropriated as distinct artworks by a discerning artist--which also shows that such artworks cannot be types, since they share a common token. The investigation also raises some significant issues concerning artistic printmaking, and strongly suggests in addition that two new concepts of interpretation--of identifying and constitutive interpretation--are required to adequately explain the artistic phenomena that are uncovered.
Keywords Spatial orientation of pictures  Printmaking  Identifying Interpretation  Constitutive Interpretation  Contra Artistic Type Theories
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DOI 10.1093/bjaesthetics/43.1.39
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Sherri Irvin (2005). The Artist's Sanction in Contemporary Art. Journal of Aesthetics and Art Criticism 63 (4):315–326.

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