What does Marx mean by the "fetishism of commodities" ?

Abstract
The present paper aims to analyse Marx’s concept of “fetishism of commodities” by explaining the mechanism of a social genesis of determined illusions, arising in the sphere of production and circulation of commodities. It highlights the existence of an auto-sustained autarkic system of 4 variables – reification, objectification, duplicity and habit - sustaining and leading to the fetishism of commodities.
Keywords Marx  Fetishism  Commodities  Social Relations  Reification  Duplication
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