Fair Trade Consumption: In Support of the Out-Group [Book Review]
Journal of Business Ethics 95 (4):527 - 541 (2010)
|Abstract||Two sets of self-transcendence values -universalism and benevolence - act as a source of motivation for the promotion of the welfare of the other rather than the self This article sought to determine the exact nature of the interaction between these sets of values and the consumption of fair trade products. In an earlier study, universalism values were found to have a significant influence on fair trade consumption whereas benevolence values did not, despite their shared goal and values theory. Additionally, there was supporting evidence in the extant literature that benevolence values should influence fair trade consumption behavior. This study took a closer look at the individual values that make up the value categories universalism and benevolence to better understand and describe this universalism-benevolence distinction in fair trade consumption. It was established that perhaps group membership has an influence on the decision to buy fair trade products. Specifically, it seems that an overriding sense of responsibility to one's own group — the in-group — prevents some consumers from identifying with, empathizing with, and subsequently sharing resources with fair trade producers; members of out-groups in farflung corners of the globe. It appears that the universalism-benevolence distinction in fair trade consumption might also be described as an in-group-out-group distinction|
|Keywords||fair trade ethical consumption SVS values Schwartz values theory out-group activism benevolence universalism|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
Gavin Fridell (2009). The Co-Operative and the Corporation: Competing Visions of the Future of Fair Trade. [REVIEW] Journal of Business Ethics 86 (1):81 - 95.
Raymond Dacey (1994). Inducing Fair Trade Out of Hegemonic Trade. Synthese 100 (3):497 - 504.
Valéry Bezençon & Sam Blili (2009). Fair Trade Managerial Practices: Strategy, Organisation and Engagement. [REVIEW] Journal of Business Ethics 90 (1):95 - 113.
Patrick De Pelsmacker & Wim Janssens (2007). A Model for Fair Trade Buying Behaviour: The Role of Perceived Quantity and Quality of Information and of Product-Specific Attitudes. Journal of Business Ethics 75 (4):361 - 380.
Francisco VanderHoff Boersma (2009). The Urgency and Necessity of a Different Type of Market: The Perspective of Producers Organized Within the Fair Trade Market. [REVIEW] Journal of Business Ethics 86 (1):51 - 61.
Gavin Fridell (2004). The University and the Moral Imperative of Fair Trade Coffee. Journal of Academic Ethics 2 (1):141-159.
Joni Valkila, Pertti Haaparanta & Niina Niemi (2010). Empowering Coffee Traders? The Coffee Value Chain From Nicaraguan Fair Trade Farmers to Finnish Consumers. Journal of Business Ethics 97 (2):257 - 270.
Tierney Bondy & Vishal Talwar (2011). Through Thick and Thin: How Fair Trade Consumers Have Reacted to the Global Economic Recession. [REVIEW] Journal of Business Ethics 101 (3):365-383.
Michael A. Long & Douglas L. Murray (2013). Ethical Consumption, Values Convergence/Divergence and Community Development. Journal of Agricultural and Environmental Ethics 26 (2):351-375.
Caroline Josephine Doran (2009). The Role of Personal Values in Fair Trade Consumption. Journal of Business Ethics 84 (4):549 - 563.
Added to index2010-02-20
Total downloads11 ( #107,331 of 722,745 )
Recent downloads (6 months)0
How can I increase my downloads?