David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
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Journal of Business Ethics 84 (4):549 - 563 (2009)
Research in the U. S. on fair trade consumption is sparse. Therefore, little is known as to what motivates U. S. consumers to buy fair trade products. This study sought to determine which values are salient to American fair trade consumption. The data were gathered via a Web-based version of the Schwartz Value Survey (SVS) and were gleaned from actual consumers who purchase fair trade products from a range of Internet-based fair trade retailers. This study established that indeed there are significant interactions between personal values and fair trade consumption and that demographics proved to be useless in creating a profile of the American fair trade consumer
|Keywords||Values SVS fair trade ethical consumption consumerism web-based SVS Schwartz Value Survey|
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References found in this work BETA
Pat Auger, Paul Burke, Timothy M. Devinney & Jordan J. Louviere (2003). What Will Consumers Pay for Social Product Features? Journal of Business Ethics 42 (3):281 - 304.
Iain A. Davies & Andrew Crane (2003). Ethical Decision Making in Fair Trade Companies. Journal of Business Ethics 45 (1-2):79 - 92.
Robert A. Rice (2001). Noble Goals and Challenging Terrain: Organic and Fair Trade Coffee Movements in the Global Marketplace. [REVIEW] Journal of Agricultural and Environmental Ethics 14 (1):39-66.
Citations of this work BETA
Veronika A. Andorfer & Ulf Liebe (2012). Research on Fair Trade Consumption—A Review. Journal of Business Ethics 106 (4):415-435.
Iain A. Davies, Zoe Lee & Ine Ahonkhai (2012). Do Consumers Care About Ethical-Luxury? Journal of Business Ethics 106 (1):37-51.
Gwang-Suk Kim, Grace Y. Lee & Kiwan Park (2010). A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands. Journal of Business Ethics 96 (4):589 - 611.
Eleni Papaoikonomou, Mireia Valverde & Gerard Ryan (2012). Articulating the Meanings of Collective Experiences of Ethical Consumption. Journal of Business Ethics 110 (1):15-32.
Caroline Josephine Doran (2010). Fair Trade Consumption: In Support of the Out-Group. [REVIEW] Journal of Business Ethics 95 (4):527 - 541.
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