An examination of business students' perception of corporate social responsibilities before and after bankruptcies

Journal of Business Ethics 52 (3):267-281 (2004)
Abstract
Significant research has found that corporations have a social responsibility beyond maximizing shareholders' value. This study examines the effect of high-profile corporate bankruptcies on perception of corporate social responsibility. Undergraduate and graduate business students rated the importance of corporate social responsibility on profitability, long-term success and short-term success, before and after high-profile bankruptcies. The results indicated that students in general perceived corporate social responsibility to be more important to profitability and long-term success of the firm and less important to short-term success after media publicity of corporate scandals. Several demographic factors such as gender, age and college major played a role in this perception. These findings have important implications for business education, especially as it relates to corporate social responsibility.
Keywords social responsibility  business ethics
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Sandra Waddock (2005). Corporate Citizenship. Proceedings of the International Association for Business and Society 16:184-189.
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