David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 48 (3):237-250 (2003)
The advertising of controversial products/services and the use of controversial images to "cut through the clutter" in the marketplace appears to be increasing around the world. However, apart from the general ethical issue regarding the deliberate use of controversial/offensive images for public viewing that may offend some people, it is important to determine what makes a controversial advertisement offensive? A questionnaire was distributed to 1014 students across four different countries in the Asia Pacific region to determine what type of products are seen as offensive and the reasons they are offensive. The results present some important implications for international marketers.
|Keywords||Asia Pacific Asian values collectivism controversial products religion|
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Adam Lindgreen, François Maon, Jon Reast & Mirella Yani-De-Soriano (2012). Guest Editorial: Corporate Social Responsibility in Controversial Industry Sectors. [REVIEW] Journal of Business Ethics 110 (4):393-395.
Ouidade Sabri (forthcoming). Does Viral Communication Context Increase the Harmfulness of Controversial Taboo Advertising? Journal of Business Ethics.
Caroline Moraes & Nina Michaelidou (forthcoming). Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising. Journal of Business Ethics.
Selma Kadić-Maglajlić, Maja Arslanagić-Kalajdžić, Milena Micevski, Nina Michaelidou & Ekaterina Nemkova (forthcoming). Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment. Journal of Business Ethics.
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