David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 48 (3):237-250 (2003)
The advertising of controversial products/services and the use of controversial images to "cut through the clutter" in the marketplace appears to be increasing around the world. However, apart from the general ethical issue regarding the deliberate use of controversial/offensive images for public viewing that may offend some people, it is important to determine what makes a controversial advertisement offensive? A questionnaire was distributed to 1014 students across four different countries in the Asia Pacific region to determine what type of products are seen as offensive and the reasons they are offensive. The results present some important implications for international marketers.
|Keywords||Asia Pacific Asian values collectivism controversial products religion|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
Adam Lindgreen, François Maon, Jon Reast & Mirella Yani-De-Soriano (2012). Guest Editorial: Corporate Social Responsibility in Controversial Industry Sectors. [REVIEW] Journal of Business Ethics 110 (4):393-395.
Ouidade Sabri (forthcoming). Does Viral Communication Context Increase the Harmfulness of Controversial Taboo Advertising? Journal of Business Ethics.
Selma Kadić-Maglajlić, Maja Arslanagić-Kalajdžić, Milena Micevski, Nina Michaelidou & Ekaterina Nemkova (forthcoming). Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment. Journal of Business Ethics.
Caroline Moraes & Nina Michaelidou (forthcoming). Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising. Journal of Business Ethics.
Similar books and articles
Kevin MacDonald (2006). Tenure is a Necessary – Not a Sufficient – Condition for Controversial Research. Behavioral and Brain Sciences 29 (6):581-581.
David S. Waller (2012). “Truth in Advertising”: The Beginning of Advertising Ethics in Australia. Journal of Mass Media Ethics 27 (1):46-56.
Rowland Stout (2003). Behaviourism. Think 5 (5):37-44.
Darryl R. J. Macer (ed.) (2008). Asia-Pacific Perspectives on Biotechnology and Bioethics. UNESCO Bangkok.
Fred K. Beard (2003). College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences. Journal of Business Ethics 48 (3):217-228.
Robert J. Colesante & Donald A. Biggs (1999). Teaching About Tolerance with Stories and Arguments. Journal of Moral Education 28 (2):185-199.
Ashish Chandra & Gary A. Holt (1999). Pharmaceutical Advertisements: How They Deceive Patients. [REVIEW] Journal of Business Ethics 18 (4):359 - 366.
Kim-Shyan Fam, David S. Waller & Zhilin Yang (2009). Addressing the Advertising of Controversial Products in China: An Empirical Approach. [REVIEW] Journal of Business Ethics 88 (1):43 - 58.
Added to index2009-01-28
Total downloads39 ( #108,104 of 1,911,380 )
Recent downloads (6 months)2 ( #319,111 of 1,911,380 )
How can I increase my downloads?