David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Deleuze Studies 4 (1):42-59 (2010)
The popularity of Deleuze and Guattari is an undeniable precedent in current theoretical exchanges, and it could be stated without much contention that one's theoretical positioning must at some point deal with the salient conceptual offerings of Deleuze and Guattari, especially their double-opus, Anti-Oedipus and A Thousand Plateaus wherein a wealth of critique abounds. However, the significant trends concerning Deleuze and Guattari ‘scholarship’ may be jeopardised by the (ab)use of certain conceptual themes and methods in their work that are distorted and employed by big business looking to secure their legacies of power by means of a control mechanism that looks to subjugate an entire world by means of (to borrow a term from Mihai Spariosu) ‘globalitarianism’. Our aim here will be to use McDonald's Corporation as an example of how the theoretical offerings of Deleuze and Guattari have been indirectly and hastily deployed for corporate ends, how these attempts are counter-Deleuzian, and to answer at least one of Žižek's criticisms against Deleuze
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
Citations of this work BETA
No citations found.
Similar books and articles
Simon Choat (2009). Deleuze, Marx and the Politicisation of Philosophy. Deleuze Studies 3 (suppl):8-27.
Mohamed Zayani (2000). Gilles Deleuze, Félix Guattari and the Total System. Philosophy and Social Criticism 26 (1):93-114.
Jeffrey A. Bell (2008). History Undone: Towards a Deleuzo-Guattarian Philosophy of History. [REVIEW] Deleuze Studies 2 (1):109-119.
Aidan Tynan (2009). The Marx of Anti-Oedipus. Deleuze Studies 3 (Suppl):28-52.
Peter Cook (1998). Thinking the Concept Otherwise. Symposium: The Canadian Journal of Continental Philosophy 2 (1):23-35.
Stephen Zepke (2009). Eco-Aesthetics : Beyond Structure in the Work of Robert Smithson, Gilles Deleuze and Félix Guattari. In Bernd Herzogenrath (ed.), Deleuze/Guattari & Ecology. Palgrave Macmillan.
Claire Colebrook (2010). The Secret of Theory. Deleuze Studies 4 (3):287-300.
Added to index2010-07-11
Total downloads19 ( #92,902 of 1,100,092 )
Recent downloads (6 months)7 ( #40,727 of 1,100,092 )
How can I increase my downloads?