Codes of ethics among corporate research departments, marketing research firms, and data subcontractors: An examination of a three-communities metaphor [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 17 (5):49-62 (1998)
Despite the importance of the interorganizational nature of the marketing research process, very little research has addressed how research organizations differ and how they affect each other in the conduct of ethical marketing research. The purpose of this study is to examine differences among three typical participants in the research process: corporate research departments, marketing research firms, and data subcontractors. These organizations were examined with respect to having and enforcing internal codes of conduct and the awareness and enforcement of external codes of conduct. By exploring these differences, this study should help marketing researchers better understand the relationships among participants in the research process. Understanding these differences is the first step toward controlling the potential for ethical conflict among research participants
|Keywords||Philosophy Ethics Business Education Economic Growth Management|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
Muel Kaptein & Mark S. Schwartz (2008). The Effectiveness of Business Codes: A Critical Examination of Existing Studies and the Development of an Integrated Research Model. [REVIEW] Journal of Business Ethics 77 (2):111 - 127.
Muel Kaptein & Mark S. Schwartz (2007). The Effectiveness of Business Codes: A Critical Examination of Existing Studies and the Development of an Integrated Research Model. Journal of Business Ethics 77 (2):111-127.
Similar books and articles
J. Neubert Mitchell (forthcoming). The Effects of Ethical Codes on Ethical Perceptions of Actions Toward Stakeholders. Journal of Business Ethics.
Praveen Aggarwal, Rajiv Vaidyanathan & Stephen Castleberry (2012). Managerial and Public Attitudes Toward Ethics in Marketing Research. Journal of Business Ethics 109 (4):463-481.
Naresh K. Malhotra & Gina L. Miller (1998). An Integrated Model for Ethical Decisions in Marketing Research. Journal of Business Ethics 17 (3):263-280.
Ishmael P. Akaah (1990). Attitudes of Marketing Professionals Toward Ethics in Marketing Research: A Cross-National Comparison. [REVIEW] Journal of Business Ethics 9 (1):45 - 53.
Allan Okech (2010). Ethics in Research in Mathematics Education. Journal of Academic Ethics 8 (2):129-135.
William A. Weeks & Jacques Nantel (1992). Corporate Codes of Ethics and Sales Force Behavior: A Case Study. [REVIEW] Journal of Business Ethics 11 (10):753 - 760.
Ishmael P. Akaah (1989). Differences in Research Ethics Judgments Between Male and Female Marketing Professionals. Journal of Business Ethics 8 (5):375 - 381.
Sami Alsmadi (2008). Marketing Research Ethics: Researcher's Obligations Toward Human Subjects. Journal of Academic Ethics 6 (2):153-160.
Allan J. Kimmel (2001). Ethical Trends in Marketing and Psychological Research. Ethics and Behavior 11 (2):131 – 149.
Ralph W. Giacobbe & Madhav N. Segal (2000). A Comparative Analysis of Ethical Perceptions in Marketing Research: U.S.A. Vs. Canada. [REVIEW] Journal of Business Ethics 27 (3):229 - 245.
Added to index2009-01-28
Total downloads20 ( #194,544 of 1,911,741 )
Recent downloads (6 months)1 ( #458,113 of 1,911,741 )
How can I increase my downloads?