David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 91 (4):599 - 614 (2010)
This paper uses social network analysis to examine the interaction between corporate blogs devoted to sustainability issues and the blogosphere, a clustered online network of collaborative actors. By analyzing the structural embeddedness of a prototypical blog in a virtual community, we show the potential of online platforms to document corporate social responsibility (CSR) activities and to engage with an increasingly socially and ecologically aware stakeholder base. The results of this study show that stakeholder involvement via sustainability blogs is a valuable new practice for CSR communications and stakeholder engagement. It also opens new horizons for communicating CSR issues to key constituencies online
|Keywords||corporate communications corporate social responsibility corporate weblogs social networks stakeholder communication|
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References found in this work BETA
Charles J. Fombrun, Naomi A. Gardberg & Michael L. Barnett (2000). Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk. Business and Society Review 105 (1):85-106.
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Citations of this work BETA
Thomas P. Lyon & A. Wren Montgomery (2013). Tweetjacked: The Impact of Social Media on Corporate Greenwash. Journal of Business Ethics 118 (4):747-757.
Frank G. A. Bakker & Iina Hellsten (2013). Capturing Online Presence: Hyperlinks and Semantic Networks in Activist Group Websites on Corporate Social Responsibility. Journal of Business Ethics 118 (4):807-823.
Itziar Castelló, Mette Morsing & Friederike Schultz (2013). Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society. Journal of Business Ethics 118 (4):683-694.
David Eberle, Guido Berens & Ting Li (2013). The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation. Journal of Business Ethics 118 (4):731-746.
Christian Fieseler & Matthes Fleck (2013). The Pursuit of Empowerment Through Social Media: Structural Social Capital Dynamics in CSR-Blogging. Journal of Business Ethics 118 (4):759-775.
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