David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Mass Media Ethics 16 (2 & 3):193 – 212 (2001)
This article contributes to the development of a professional responsibility theory of public relations ethics. Toward that end, we examine the roles of a public relations practitioner as a professional, an institutional advocate, and the public conscience of institutions served. In the article, we review previously suggested theories of public relations ethics and propose a new theory based on the public relations professional's dual obligations to serve client organizations and the public interest.
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Christoph Stückelberger (2009). Dialogue Ethics: Ethical Criteria and Conditions for a Successful Dialogue Between Companies and Societal Actors. [REVIEW] Journal of Business Ethics 84 (3):329 - 339.
Eyun-Jung Ki, Hong-Lim Choi & Junghyuk Lee (2012). Does Ethics Statement of a Public Relations Firm Make a Difference? Yes It Does!! Journal of Business Ethics 105 (2):267-276.
Marlene S. Neill & Minette E. Drumwright (2012). PR Professionals as Organizational Conscience. Journal of Mass Media Ethics 27 (4):220-234.
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