A multidimensional approach to the influence of environmental marketing and orientation on the firm's organizational performance
Graduate studies at Western
Journal of Business Ethics 88 (2):263 - 286 (2009)
|Abstract||Since it implies a reduction in the quality and the quantity of the natural resources, environmental degradation is a present day problem that requires immediate solutions. This situation is driving firms to undertake an environmental transformation process with the purpose of reducing the negative externalities that come from their economic activities. Within this context, environmental marketing is an emerging business philosophy by which organizations can address sustainability issues. Moreover, environmental marketing and orientation are seen as valuable strategies to improve a firm's competitiveness. However, the literature that has analyzed the link between environmental strategies and firms' results has been inconclusive and contradictory. In this study, we propose and test a model that analyses how the implementation of ecological issues within a firm's marketing strategy and orientation influences organizational results. Data were obtained through a survey sent to Spanish manufacturing firms. The results show that environmental marketing positively affects firms' operational and commercial performance and this improvement will influence their economic results. Moreover, environmental marketing is revealed as an excellent strategy to obtain competitive advantages in costs and in product differentiation. Thus, this study agrees with the researchers who affirm that environmental strategies positively affect firm's competitiveness while reducing environmental impact|
|Keywords||environmental marketing environmental orientation sustainability operational performance commercial performance economic performance|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
Subodh P. Kulkarni (2000). Environmental Ethics and Information Asymmetry Among Organizational Stakeholders. Journal of Business Ethics 28 (4):215 - 228.
Bulent Menguc, Seigyoung Auh & Lucie Ozanne (2010). The Interactive Effect of Internal and External Factors on a Proactive Environmental Strategy and its Influence on a Firm's Performance. Journal of Business Ethics 94 (2):279 - 298.
Peter A. Stanwick & Sarah D. Stanwick (1998). The Relationship Between Corporate Social Performance, and Organizational Size, Financial Performance, and Environmental Performance: An Empirical Examination. [REVIEW] Journal of Business Ethics 17 (2):195-204.
Banjo Roxas & Alan Coetzer (2012). Institutional Environment, Managerial Attitudes and Environmental Sustainability Orientation of Small Firms. Journal of Business Ethics 111 (4):461-476.
Philemon Oyewole (2001). Social Costs of Environmental Justice Associated with the Practice of Green Marketing. Journal of Business Ethics 29 (3):239 - 251.
A. Salama, K. Anderson & J. S. Toms (2011). Does Community and Environmental Responsibility Affect Firm Risk? Evidence From UK Panel Data 1994–2006. Business Ethics 20 (2):192-204.
Cedric E. Dawkins & John W. Fraas (2010). Beyond Acclamations and Excuses: Environmental Performance, Voluntary Environmental Disclosure, and the Role of Visibility. [REVIEW] Journal of Business Ethics 92 (4):655.
Morgan P. Miles & Jeffrey G. Covin (2000). Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage. [REVIEW] Journal of Business Ethics 23 (3):299 - 311.
Jean L. Johnson, Kelly D. Martin & Amit Saini (2011). Strategic Culture and Environmental Dimensions as Determinants of Anomie in Publicly-Traded and Privately-Held Firms. Business Ethics Quarterly 21 (3):473-502.
Khaled Elsayed (2006). Reexamining the Expected Effect of Available Resources and Firm Size on Firm Environmental Orientation: An Empirical Study of UK Firms. [REVIEW] Journal of Business Ethics 65 (3):297 - 308.
Added to index2009-01-28
Total downloads15 ( #86,013 of 739,328 )
Recent downloads (6 months)1 ( #61,538 of 739,328 )
How can I increase my downloads?