Animal spirits in his soup: a look at the methodology and rhetoric of The General Theory

Journal of Economic Methodology 2 (1):79-104 (1995)
Abstract
Part of Keynes? 'struggle of escape from habitual modes of thought and expression' (Keynes 1960: viii) involves an implicit attempt to break with the methodology as well as the theory of the past. Unfortunately the rhetorical strategy Keynes adopted in The General Theoryblurred this attempt. As a result, it is only by examining both the methodology and rhetoric embedded in this work that it becomes possible to understand the book as a coherent whole. This paper demonstrates the validity of taking such an approach.
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