From the subliminal to the ridiculous

The Philosophers' Magazine 45 (45):87-91 (2009)
Abstract
Virtually all experimental psychologists now accept that our behaviour can be affected by stimuli of which we have no conscious awareness. Such effects are typically not very dramatic even though they are reasonably reliable. However, such results do not on the surface appear to offer much support to claims of profound and lasting behavioural changes brought about by subliminal advertising or subliminal self-help tapes
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