Generation Y attitudes towards e-ethics and internet-related misbehaviours

Journal of Business Ethics 54 (2):121 - 128 (2004)
Abstract
Aberrant consumer behaviour costs firms millions of pounds a year, and the Internet has provided young techno-literate consumers with a new medium to exploit businesses. This paper addresses Internet related ethics and describes the ways in which young consumers misdemean on the Internet and their attitudes towards these. Using a sample of 219 generation Y consumers, the study identified 24 aberrant behaviours which grouped into five factors; illegal, questionable activities, hacking related, human Internet trade and downloading. Those perceived as least wrong were; "Downloading movie and music files from the Internet for free". The consequences of these behaviours have implications for educators, consumer policy and marketers.
Keywords Generation Y  Internet  Consumers  UK
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Roger Clarke (1999). Ethics and the Internet. Business and Professional Ethics Journal 18 (3/4):153-167.
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