David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 54 (2):121 - 128 (2004)
Aberrant consumer behaviour costs firms millions of pounds a year, and the Internet has provided young techno-literate consumers with a new medium to exploit businesses. This paper addresses Internet related ethics and describes the ways in which young consumers misdemean on the Internet and their attitudes towards these. Using a sample of 219 generation Y consumers, the study identified 24 aberrant behaviours which grouped into five factors; illegal, questionable activities, hacking related, human Internet trade and downloading. Those perceived as least wrong were; "Downloading movie and music files from the Internet for free". The consequences of these behaviours have implications for educators, consumer policy and marketers.
|Keywords||Generation Y Internet Consumers UK|
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Citations of this work BETA
Kirsten Robertson, Lisa McNeill, James Green & Claire Roberts (2012). Illegal Downloading, Ethical Concern, and Illegal Behavior. Journal of Business Ethics 108 (2):215-227.
Long-Chuan Lu & Chia-Ju Lu (2010). Moral Philosophy, Materialism, and Consumer Ethics: An Exploratory Study in Indonesia. [REVIEW] Journal of Business Ethics 94 (2):193 - 210.
Alex Nikitkov & Darlene Bay (2008). Online Auction Fraud: Ethical Perspective. [REVIEW] Journal of Business Ethics 79 (3):235 - 244.
Rebecca A. VanMeter, Douglas B. Grisaffe, Lawrence B. Chonko & James A. Roberts (2013). Generation Y's Ethical Ideology and Its Potential Workplace Implications. Journal of Business Ethics 117 (1):93-109.
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