David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 7 (3):219 - 221 (1988)
The contention of this paper is that the marketing concept is but one aspect of a philosophy of business referred to by the authors as the framework for organizational success. This framework maintains that the marketing concept must work together with good management approaches and with ethical business practices in order to satisfy the needs and wants of the various publics of the organization — customers, employees, suppliers, society — and, in the long run, ensure the satisfaction of the needs of the organization itself. The authors propose that focusing on one concept, and ignoring the other two aspects, is not likely to promote organizational success.
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References found in this work BETA
Robert C. Solomon (1985/1986). It's Good Business. Perennial Library.
Thomas J. Peters & Robert H. Waterman (1985). In Search of Excellence: Lessons From America's Best-Run Companies. Journal of Business Ethics 4 (1):70-80.
Citations of this work BETA
John Tsalikis & David J. Fritzsche (1989). Business ethics: A literature review with a focus on marketing ethics. [REVIEW] Journal of Business Ethics 8 (9):695 - 743.
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