Journal of Business Ethics 41 (1-2):99 - 119 (2002)
|Abstract||In light of the growing interest in "ethically questionable" consumer behavior, this study explores possible explanations of the occurrence of such behaviour, and subsequently develops a theoretical framework. The study is based upon data collected from 72 U.K. consumers, acquired from a projective approach with scenarios. Taking the theory of planned behavior (TPB) as an initial analytical framework, attitude, social influence, opportunity(as perceived behavioral control in TPB) and perceived unfairnessare identified as the antecedents of ethically questionable behavior (EQB). Social influenceis extended to include a broader range of external influences from subjective norm in TPB. Opportunityis considered to represent an aspect of perceived behavioral control as available resource to engage in EQB. Perceived unfairnessis presented as an additional component and refers to the extent to which an actor is motivated to redress an imbalance that is perceived as unfair. Binary logistic models suggest that attitudeand social influenceconsistently impact on EQB, as TPB would predict. Analysis of variance suggests that perceived unfairnessand opportunity, though context specific, also show signs of significant influence on the acceptance and practice of this behavior. Additional to the construct of TPB, this study develops the dimension of perceived unfairnessin the context of EQB decision-making. In the context of TPB, it provides further insight into our understanding of EQB, helping to provide a theoretical framework.|
|Keywords||No keywords specified (fix it)|
|Through your library||Configure|
Similar books and articles
Howard F. Buchan (2005). Ethical Decision Making in the Public Accounting Profession: An Extension of Ajzen's Theory of Planned Behavior. Journal of Business Ethics 61 (2):165 - 181.
Iris Vermeir & Wim Verbeke (2006). Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap. Journal of Agricultural and Environmental Ethics 19 (2).
Paul Sparks & Richard Shepherd (2002). The Role of Moral Judgments Within Expectancy-Value-Based Attitude-Behavior Models. Ethics and Behavior 12 (4):299 – 321.
Dong-Hee Shin & Hyungseung Choo (2012). Modeling the Acceptance of Socially Interactive Robotics: Social Presence in Humanrobot Interaction. Interaction Studies 12 (3):430-460.
Donna M. Randall & Annetta M. Gibson (1991). Ethical Decision Making in the Medical Profession: An Application of the Theory of Planned Behavior. Journal of Business Ethics 10 (2):111 - 122.
Meng-Hsiang Hsu & Feng-Yang Kuo (2003). The Effect of Organization-Based Self-Esteem and Deindividuation in Protecting Personal Information Privacy. Journal of Business Ethics 42 (4):305 - 320.
Mei-Fang Chen, Ching-Ti Pan & Ming-Chuan Pan (2009). The Joint Moderating Impact of Moral Intensity and Moral Judgment on Consumer's Use Intention of Pirated Software. Journal of Business Ethics 90 (3):361 - 373.
Man Kit Chang (1998). Predicting Unethical Behavior: A Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior. Journal of Business Ethics 17 (16):1825-1834.
Timothy Paul Cronan & Sulaiman Al-Rafee (2008). Factors That Influence the Intention to Pirate Software and Media. Journal of Business Ethics 78 (4):527 - 545.
Chechen Liao, Hong-Nan Lin & Yu-Ping Liu (2010). Predicting the Use of Pirated Software: A Contingency Model Integrating Perceived Risk with the Theory of Planned Behavior. Journal of Business Ethics 91 (2):237 - 252.
Added to index2009-01-28
Total downloads8 ( #123,255 of 550,047 )
Recent downloads (6 months)1 ( #63,425 of 550,047 )
How can I increase my downloads?