Behavioral and Brain Sciences 30 (4):409-410 (2007)
|Abstract||Ramsey et al.'s article provides a more sensitive framework for comparative innovation than others' operationalisations have done. Nevertheless, a methodology has to be elaborated in order to determine to what degree a behaviour is novel. Psychological processes have to be considered when evaluating the value of reference groups and in order to figure out where to look for innovation|
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