David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 18 (3):315 - 334 (1999)
The material to follow challenges the conceptual uniqueness and contribution of the content of the field of marketing ethics. Based on a comprehensive inspection of the marketing ethics literature, this "review note" (an uncommon genre of academic manuscript – a briefly-presented review highlighting a specific point) concludes that, in terms of pragmatic behavioral guidance as well as conceptual content, marketing ethics has nothing new nor distinctive to offer. Though an initially unexpected conclusion, perhaps, explanation is provided for why marketing ethics' absence of contribution is perfectly natural and appropriate. Evidence also is found to establish that the paper's contrarian-appearing position may not be extremist after all.
|Keywords||business ethics business law ethics marketing and society marketing ethics marketing law public policy|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
Bodo B. Schlegelmilch & Magdalena Öberseder (2010). Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. [REVIEW] Journal of Business Ethics 93 (1):1 - 19.
Xinming Deng (2012). Understanding Consumer's Responses to Enterprise's Ethical Behaviors: An Investigation in China. [REVIEW] Journal of Business Ethics 107 (2):159-181.
Nicholas McClaren (forthcoming). The Methodology in Empirical Sales Ethics Research: 1980–2010. Journal of Business Ethics.
Similar books and articles
Amit Saini & Mike Krush (2008). Anomie and the Marketing Function: The Role of Control Mechanisms. [REVIEW] Journal of Business Ethics 83 (4):845 - 863.
John Tsalikis & David J. Fritzsche (1989). Business ethics: A literature review with a focus on marketing ethics. [REVIEW] Journal of Business Ethics 8 (9):695 - 743.
N. Craig Smith (2001). Ethical Guidelines for Marketing Practice: A Reply to Gaski & Some Observations on the Role of Normative Marketing Ethics. [REVIEW] Journal of Business Ethics 32 (1):3 - 18.
Janet Borgerson & Jonathan Schroeder (2002). Ethical Issues of Global Marketing: Avoiding Bad Faith in Visual Representation. European Journal of Marketing 36 (5/6):570-594.
Kumar C. Rallapalli (1999). A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics. Journal of Business Ethics 18 (1):125 - 137.
Naresh K. Malhotra & Gina L. Miller (1998). An Integrated Model for Ethical Decisions in Marketing Research. Journal of Business Ethics 17 (3):263-280.
Bodo B. Schlegelmilch (1998). Marketing Ethics: An International Perspective. International Thomson Business Press.
Donald P. Robin (1991). Epistemological Structures in Marketing. Business Ethics Quarterly 1 (2):185-200.
George G. Brenkert (2008). Marketing Ethics. Blackwell Pub..
John F. Gaski (2001). Normative Marketing Ethics Redux, Incorporating a Reply to Smith. Journal of Business Ethics 32 (1):19 - 34.
Added to index2009-01-28
Total downloads30 ( #55,499 of 1,096,570 )
Recent downloads (6 months)5 ( #50,170 of 1,096,570 )
How can I increase my downloads?