Online research in philosophy

This paper seeks to develop the rhetorical approach to the study of social psychology, by looking at the rhetorical aspects of British attitudes towards the monarchy. The rhetorical approach stresses that attitudes are stances in public controversy and, as such, must be understood in their wider historical and argumentative context. Changes in this context can lead to changes in attitudinal expression, such as the phenomenon of Taking the Side of the Other, which should be distinguished from the sort of attitudinal changes normally described by social psychological theories of attitudes. One needs to assume that attitudinal stances contain both explicit and implicit aspects, and also that these may be contrary to each other. The change in James Gillray's cartoons from anti-monarchical themes in 1792 to pro-monarchical themes in 1793 is discussed as an example of Taking the Side of the Other in response to changing historical contexts. Contemporary monarchical attitudes are also examined to show the rhetorical nature of implicit criticisms and justifications, as well as the rhetorical complexity of these attitudes. General implications for the rhetorical study of implicit and explicit aspects of attitudes are discussed.

Theories that seek to explain the status of psychological states experienced in fictional contexts either claim that those states are special propositional attitudes specific to fictional contexts (make-believe attitudes), or else define them as normal propositional attitudes by stretching the concept of a propositional attitude to include ‘objectless’ states that do not imply constraints such as truth or satisfaction. I argue that the first theory is either vacuous or false, and that the second, by defining the reality of the states in question only nominally, risks having a result similar to the first. Then I put forward an explanation of how propositional attitudes function in fictional contexts which meets the following requirements: (i) does not postulate the existence of attitudes specific to or definitive of fictionality; (ii) does not imply that we transgress our knowledge of the ontological claims of fictions for some attitudes (for example, fear) but not others (belief); (iii) explains how we can adopt normal propositional attitudes towards fictions; (iv) allows explanation of how attitudes adopted during fictional response connect or are relevant to our broader systems of belief and volition.

© 2003 by The Johns Hopkins University Press.

Three studies investigated implicit brand attitudes and their relation to explicit attitudes, prod- uct usage, and product differentiation. Implicit attitudes were measured using the Implicit As- sociation Test (IAT; Greenwald, McGhee, & Schwartz, 1998). Study 1 showed expected differ- ences in implicit attitudes between users of two leading yogurt brands, also revealing significant correlations between IAT-measured implicit attitudes and explicit attitudes. In Study 2, users of two fast food restaurants (McDonald’s and Milk Bar) showed implicit attitudi- nal preference for their favorite restaurant. In Study 3, implicit attitudes of users of two soft drinks (Coca-Cola and Pepsi) predicted brand preference, product usage, and brand recognition in a blind taste test. A meta-analytic combination of the three studies showed that the use of IAT measures increased the prediction of behavior relative to explicit attitude measures alone.

The development and psychometric properties of the Implicit Association Test (IAT) measuring implicit attitudes toward smoking among 5th-grade children were described. The IAT with sweets as the contrast category resulted in higher correlations with explicit attitudes than did the IAT with healthy foods as the contrast category. Children with family members who smoked (vs. nonsmoking) and children who were high in sensation seeking (vs. low) had significantly more favorable implicit attitudes toward smoking. Further, implicit attitudes became less favorable after engaging in tobacco-prevention activities targeting risk perceptions of addiction. The results support the reliability and validity of this version of the IAT and illustrate its usefulness in assessing young children’s implicit attitudes toward smoking.jasp_663 2387..2406..

When a mental state is conscious – in the sense that there is something it is like for the subject to have it – it instantiates a certain property F in virtue of which it is a conscious state. It is customary to suppose that F is the property of having sensory quality. The paper argues that this supposition is false. The first part of the paper discusses reasons for thinking that unconscious mental states can have a sensory quality, for example in cases of absent-minded perception. If unconscious mental states can have a sensory quality, then sensory quality is an insufficient condition for consciousness. The second part of the paper argues that there are even better reasons to think that sensory quality is an unnecessary condition for consciousness. The idea is that mental states can be conscious even when they lack sensory quality, for example, in the case of certain conscious propositional attitudes. In the third part of the paper, an alternative to the rejected supposition, drawn from the phenomenological tradition, is offered: that consciousness is a matter of implicit self-awareness, rather than of sensory quality. According to this alternative, a mental state is conscious when, and only when, it involves implicit self-awareness.