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- Raymond W. Gibbs Jr & Markus Tendahl (2006). Cognitive Effort and Effects in Metaphor Comprehension: Relevance Theory and Psycholinguistics. Mind and Language 21 (3):379–403.This paper explores the trade-off between cognitive effort and cognitive effects during immediate metaphor comprehension. We specifically evaluate the fundamental claim of relevance theory that metaphor understanding, like all utterance interpretation, is constrained by the presumption of optimal relevance (Sperber and Wilson, 1995, p. 270): the ostensive stimulus is relevant enough for it to be worth the addressee's effort to process it, and the ostensive stimulus is the most relevant one compatible with the communicator's abilities and preferences. One important implication of optimal relevance is that listeners follow a path of least effort and stop processing at the first interpretation that satisfies their expectation of relevance. They do this by trying to minimize cognitive effort while maximizing cognitive effects. Some relevance theory scholars suggest that metaphors should require additional cognitive effort to be understood, and that in return they yield more cognitive effects than does literal speech. Others claim that metaphors may be understood quickly, as soon as people infer enough effects for the speaker's utterance to meet their expectation of optimal relevance. Our analysis of the experimental evidence suggests that there is no systematic relationship between cognitive effort and cognitive effects in metaphor comprehension. We conclude that relevance theory need not make any general predictions about the effort needed to comprehend metaphors. Nevertheless, relevance theory is consistent with many of the findings in psycholinguistics on metaphor understanding, and can account for aspects of metaphor understanding that no other theory can explain.Reading list | Discuss | Edit | Categorize |My bibliography
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Someone asked ‘What time is it?’ when her watch reads 3:08 is likely to answer ‘It is 3:10.’ We argue that a fundamental factor that explains such rounding is a psychological disposition to give an answer that, while not necessarily strictly truthful or accurate, is an optimally relevant one (in the sense of relevance theory) i.e. an answer from which hearers can derive the consequences they care about with minimal effort. A rounded answer is easier to process and may carry the same consequences as one that is accurate to the minute. Hence rounding is often a way of optimising relevance. Three simple experiments give support and greater precision to the view that relevance is more important than strict truthfulness in verbal communication.
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| | Scholar | More options ... The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"--metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.
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| | Scholar | At my library | More options ... On the relevance-theoretic approach outlined in this paper, linguistic metaphors are not a natural kind, and ―metaphor‖ is not a theoretically important notion in the study of verbal communication. Metaphorical interpretations are arrived at in exactly the same way as literal, loose and hyperbolic interpretations: there is no mechanism specific to metaphors, and no interesting generalisation that applies only to them. In this paper, we defend this approach in detail by showing how the same inferential procedure applies to utterances at both ends of the literal-loose-metaphorical continuum, and how both literal and metaphorical utterances may create poetic effects.
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| | Scholar | More options ... This article reports an empirical investigation of the cognitive effort required to decide in multiattribute binary choice using a variation of the Additive Difference strategy. In contrast with other studies, this paper focuses on the effect of various context variables (rather than task variables) on cognitive effort. In order to select the context variables to be manipulated, we used the model proposed by Shugan (1980; J. Consumer Res. 75 (1980) 99). Our results indicate that there is a positive relationship between the cognitive effort required to decide and the mean of the differences between the dimensions of the choice alternatives. We have also found an inverse relationship between cognitive effort and the variance of the differences between the dimensions of the choice alternatives. Finally, we have found that in negative correlation contexts the effort needed to decide is greater than in positive and null correlation contexts.
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| | Other links: dx.doi.org | Scholar | At my library | More options ... Abduction and metaphor are two significant concepts in cognitive science. It is found that the both mental processes are on the basis of certain similarity. The similarity inspires us to seek the answers to the following two questions: (1) Whether there is a common cognitive mechanism behind abduction and metaphor? And (2) if there is, whether this common mechanism could be interpreted within the unified frame of modern intelligence theory? Centering on these two issues, the paper attempts to characterize and interpret the generation and evolution of scientific metaphors from the perspective of the cognitive mechanism of abductive inference. Then it interprets the common cognitive mechanism behind abduction and metaphor within Hawkins’ frame of intelligence theory. The commonality between abduction and metaphor indicates the potential to further explore human intelligence.
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| | Other links: dx.doi.org springerlink.com | Scholar | At my library | More options ... Many different enterprises go under the title of semantics or semantic theory. For each of these, there must be a correspondingly different conception of pragmatics, at least in those cases where such a distinction is admitted. On the relevance-theoretic view, which is the primary focus of this paper, the distinction between semantics and pragmatics is a distinction between two types of cognitive process employed in understanding utterances: decoding and inference. The decoding process is performed by an autonomous linguistic system, the parser or language perception module. Having identified a particular acoustic stimulus as linguistic, this system executes a series of deterministic grammatical computations, or mappings, resulting in an output representation, which is the semantic representation, or logical form, of the sentence or phrase employed in the utterance. It is a structured string of concepts, which has both logical and causal properties. The second type of cognitive process, the pragmatic inferential process, integrates the linguistic contribution with other readily accessible information in order to reach a confirmed interpretive hypothesis concerning the speaker's informative intention. This inferential phase of interpretation is constrained and guided by the communicative principle of relevance, which licences a hearer to look for an interpretation which interacts fruitfully with his cognitive system and does not put him to any unjustifiable processing effort.
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| | Other links: phon.ucl.ac.uk | Scholar | More options ... There are three major issues which crop up in the discussion of metaphor among philosophers of language. They are: whether metaphor is cognitive, whether it is descriptive, and whether it is innovative. Those who deny that metaphor is cognitive are a group more often imagined than encountered, but if they existed they would consign the study of metaphor to affective stylistics, stressing the ornamentative and related effects which the phenomenon is likely to have.‘ Those who admit that metaphor is cognitive and go on to reject the idea that it is descriptive also assign the study of metaphor to stylistics, but stylistics with a cognitive emphasis. What is primarily to be studied in their view is not any descriptive content but the effects which metaphor has in drawing certain things to the attention of an audience and in changing thereby the audience’s general point of view.
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| | Scholar | At my library | More options ... The pattern of impairments exhibited by some individuals on the autism spectrum appears to challenge the relevance-theoretic account of metaphor ( Carston, 1996, 2002 ; Sperber and Wilson, 2002 ; Sperber and Wilson, 2008 ). A subset of people on the autism spectrum have near-normal syntactic, phonological, and semantic abilities while having severe difficulties with the interpretation of metaphor, irony, conversational implicature, and other pragmatic phenomena. However, Relevance Theory treats metaphor as importantly unlike phenomena such as conversational implicature or irony and like instances of ordinary literal speech. In this paper, I show how Relevance Theory can account for the prima facie incongruity between its treatment of metaphor and the case of individuals with autism.
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| | Other links: dx.doi.org | Scholar | At my library | More options ... Discussion of Raymond W. Gibbs Jr & Markus Tendahl, Cognitive effort and effects in metaphor comprehension: Relevance theory and psycholinguistics
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