Bringing communication technology under ethical analysis: A case study of newspaper audiotex

Journal of Mass Media Ethics 9 (4):243 – 256 (1994)
Abstract
This study uses dialogic theory and philosophy of technology to provide an ethical framework for analysis of newspaper audiotex, or electronic voice information services. It concludes that growth of newspaper audiotex (a) is bound by notions of technological determinism and the technological imperative, (b) is driven by virtuosity values related more to personal aggrandizement of its developers than concern for consequences in the user sphere, and (c) signifies a shift in newspapers' communicative stance with readers to monologic mode emphasizing power/persuasion. Consequences for the coming of the electronic newspaper are considered.
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