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- Kenneth E. Goodpaster (1985). Business Ethics, Ideology, and the Naturalistic Fallacy. Journal of Business Ethics 4 (4):227 - 232.This paper addresses the relationship between theoretical and applied ethics. It directs philosophical attention toward the concept of ideology, conceived as a bridge between high-level principles and decision-making practice. How are we to understand this bridge and how can we avoid the naturalistic fallacy while taking ideology seriously?It is then suggested that the challenge posed by ideology in the arena of organizational ethics is in many ways similar to the challenge posed by developmentalist accounts of moral stages in the arena of individual ethics, namely, how to account for the normative force of frameworks that are theoretically derivative yet practically essential.
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The naturalistic fallacy is mentionedfrequently by evolutionary psychologists as anerroneous way of thinking about the ethicalimplications of evolved behaviors. However,evolutionary psychologists are themselvesconfused about the naturalistic fallacy and useit inappropriately to forestall legitimateethical discussion. We briefly review what thenaturalistic fallacy is and why it is misusedby evolutionary psychologists. Then we attemptto show how the ethical implications of evolvedbehaviors can be discussed constructivelywithout impeding evolutionary psychologicalresearch. A key is to show how ethicalbehaviors, in addition to unethical behaviors,can evolve by natural selection.
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Prof. Lodge explores the use of ideology as a concept to understand ethical issues. He observes an ideological transition occurring in the United States, one that has been under way for some 80 years from what he refers to as Individualism to Communitarianism. Many ethical questions depend for an answer on which ideology is dominant or which is appropriate.
Theological ethics is vulnerable to the charge made by some philosophical ethicists that it frequently commits the "naturalistic fallacy," i.e., that it fallaciously derives duties and obligations from purely descriptive theological premises. Some theological ethicists, acceding to the charge, have contented themselves with an examination of how theological ethics might "influence" or "enrich" ethical propositions based on non-theological foundations. This essay analyzes the current scene in theological ethics and argues that the "naturalistic fallacy" is not the real danger. The real danger is the failure of theological ethics to work out both its theological and ethical propositions in close relationship to human experience and to each other.
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William C. Frederick proposes a naturalistic business ethics. Many commentators focus on the issues of naturalistic fallacy, deprivation of freedom of the will, and possibility of important and universal moral values in business ethics. I argue that an ethics being naturalistic is not a worry. The issue of deprivation of free will is irrelevant. Yet there are urgent questions regarding the possibility of important and universal moral values, which may prevent Frederick’s view from getting off the ground.
One of the most distinguishing features of environmental ethics has been the effort to develop a nonanthropocentric intrinsic value theory, that is, a definition of the good which is not dependent upon some quality particular to humanity, a definition of the good whereby properties found in the terrestrial, nonhuman world are constitutive of that definition. In this paper, I argue that major nonanthropocentric theories suffer from arbitrariness. I argue through the use of representative thinkers that much nonathropocentric theory has committed the naturalistic fallacy because it has deployed various forms of empirical naturalism, and that to meet this challenge nonanthropocentrism must employ a form of metaphysically based nonanthropocentrism. I do not argue that the naturalistic fallacy is valid. Rather, I show that a sample of major thinkers, representative of a logically exhaustive set of possible evasions of the naturalistic fallacy, all fail to evade the fallacy. Further, I show that the failure of this set of possible evasionsleaves but one evasion possible, namely, ethical theory grounded in metaphysics. Finally, I recommend “process” metaphysics as the most promising metaphysical ground for environmental ethics, assuming the validity of the naturalistic fallacy.
In a recent paper in this journal (Rottschaefer and Martinsen 1990) we have proposed a view of Darwinian evolutionary metaethics that we believe improves upon Michael Ruse's (e.g., Ruse 1986) proposals by claiming that there are evolutionary based objective moral values and that a Darwinian naturalistic account of the moral good in terms of human fitness can be given that avoids the naturalistic fallacy in both its definitional and derivational forms while providing genuine, even if limited, justifications for substantive ethical claims. Jonathan Barrett (this issue) has objected to our proposal contending that we cannot hold for the reality of supervenient moral properties without either falling foul of the naturalistic fallacy or suffering the consequences of postulating inexplicable moral properties. In reply, we show that Barrett's explicit arguments that we commit either the definitional or derivational form of the naturalistic fallacy fail and that his naturalistic intuitions that supervenience explanations of moral properties by nonmoral properties force us into what we call the explanatory form of the naturalistic fallacy also fail. Positively, his objections help us to clarify the nature of the naturalistic fallacy within an evolutionary based naturalistic ethics and to point out the proper role of both supervenience explanations and moral explanations in such an ethics.
The naturalistic fallacy is a source of much confusion. In what follows I will explain what G. E. Moore meant by the naturalistic fallacy, give modern day examples of it then mention some of the different types of views it has spawned. Finally, I will consider a few criticisms of it.
This paper attempts to explain the significance of the ideologies — or middle-level normative discourse — described by Kenneth Goodpaster in his paper Business Ethics, Ideology, and the Naturalistic Fallacy. It is argued that the propositions constitutive of this discourse are not invokable moral principles (i.e. principles which generate solutions to actual moral problems). Rather, they are characterizations of the normative contexts in which moral decisions are made. As such, they place limits on the ways in which the abstract moral principles of traditional moral theory may be applied or interpreted in making real-life moral decisions.
Discussion of Kenneth E. Goodpaster, Business ethics, ideology, and the naturalistic fallacy
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