David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 103 (2):221-237 (2011)
Given the important role that business media play in corporate life, scarce attention has been paid to the role of media in the construction and popularization of corporate social responsibility (CSR). In this article, we understand media as a key infomediary and examine how the business press has framed and presented CSR over the last 10 years. Based on a content analysis of how CSR is presented in two English-language business newspapers with an international readership, we develop a framework for understanding the role of business media setting the corporate CSR agenda. The results show that business media contribute to the construction of what CSR means in corporate practice by creating links between CSR and certain corporate activities, between CSR and arguments that strengthen the view of CSR as a business case, and between CSR and certain spokespersons. These links contribute to create a notion of what CSR stands for, what it means in practice, and why it is important that one should pay attention to
|Keywords||business press corporate social responsibility (CSR) infomediary media|
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References found in this work BETA
David L. Deephouse & Pursey P. M. A. R. Heugens (2009). Linking Social Issues to Organizational Impact: The Role of Infomediaries and the Infomediary Process. [REVIEW] Journal of Business Ethics 86 (4):541 - 553.
Elisabet Garriga & Domènec Melé (2004). Corporate Social Responsibility Theories: Mapping the Territory. [REVIEW] Journal of Business Ethics 53 (1-2):51-71.
David R. Hannah & Christopher D. Zatzick (2008). An Examination of Leader Portrayals in the U.S. Business Press Following the Landmark Scandals of the Early 21st Century. Journal of Business Ethics 79 (4):361 - 377.
Yu-Shu Peng & Shing-Shiuan Lin (2008). Local Responsiveness Pressure, Subsidiary Resources, Green Management Adoption and Subsidiary's Performance: Evidence From Taiwanese Manufactures. [REVIEW] Journal of Business Ethics 79 (1/2):199 - 212.
Joëlle Vanhamme & Bas Grobben (2009). "Too Good to Be True!". The Effectiveness of CSR History in Countering Negative Publicity. Journal of Business Ethics 85 (2):273 - 283.
Citations of this work BETA
Florian Scheiber (forthcoming). Dressing Up for Diffusion: Codes of Conduct in the German Textile and Apparel Industry, 1997–2010. Journal of Business Ethics.
Elisabeth Albertini (2013). A Descriptive Analysis of Environmental Disclosure: A Longitudinal Study of French Companies. Journal of Business Ethics:1-22.
Eric Guthey & Mette Morsing (forthcoming). CSR and the Mediated Emergence of Strategic Ambiguity. Journal of Business Ethics.
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