Implicit association test: Validity debates
| Abstract | Note posted 9 Jun 08 : Modifications made today include a new section on predictive validity, and addition of recently published article and in in-press article, both by Nosek & Hansen, under the "CULTURE VS. PERSON" heading, which replaces a previously listed unpublished ms. of theirs. I continue to encourage all interested to send material that they are willing to be included on this page. Please also to let me know about errors, including faulty links. | |||||||||
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D. Maison, Anthony G. Greenwald & R. H. Bruin (2004). Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior. Journal of Consumer Psychology 14:405-415.
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