David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 12 (4):323 - 330 (1993)
Images of Native Americans and of aspects of Native American culture are common in advertisements in the United States. Three such images can be distinguished — the Noble Savage, the Civilizable Savage and the Bloodthirsty Savage images. The aim of this paper is to argue that the use of such images is not morally acceptable because these images depend upon an underlying conception of Native Americans that denies that they are human beings. By so doing, it also denies to them any moral standing and thus any claim to moral consideration and treatment. I begin by arguing that the traits which are distinctively human are fostered only within a cultural framework consisting of the accumulated knowledge and activities of a group of human beings. I then argue that savages are conceptualized as natural and cultureless beings. Furthermore, within the traditional Western conceptualization of the world mere natural objects have no moral standing. Thus, it follows that Native Americans insofar as they are also merely natural objects would have no standing or status as moral beings. The conception of Native Americans as savages undercuts the very conditions for the possibility of moral respect. I then turn to an application of these principles to some current commercial uses of images of Native Americans and other indigenous peoples.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
No citations found.
Similar books and articles
Scott L. Pratt (2001). The Given Land: Black Hawk's Conception of Place. Philosophy and Geography 4 (1):109 – 125.
J. Angelo Corlett (2001). Surviving Evil: Jewish, African, and Native Americans. Journal of Social Philosophy 32 (2):207–223.
Harvey L. Jacobs (1990). Ties That Bind. Environmental Ethics 12 (1):27-43.
Annie L. Booth & Harvey L. Jacobs (1990). Ties That Bind: Native American Beliefs as a Foundation for Environmental Consciousness. Environmental Ethics 12 (1):27-43.
Rhonda Harris Taylor (2001). Claiming the Bones Again: Native Americans and Issues of Bibliography. Social Epistemology 15 (1):21 – 26.
Siddhartha Mitra & Ravi Bhandari, Inter-Racial Social Distance Over Time in a Multi-Racial Country: The Case of United States.
Earl W. Spurgin (2003). What's Wrong with Computer-Generated Images of Perfection in Advertising? Journal of Business Ethics 45 (3):257 - 268.
Doug Brugge & Mariam Missaghian (2006). Protecting the Navajo People Through Tribal Regulation of Research. Science and Engineering Ethics 12 (3):491-507.
Debra A. Tolliver, Issues Facing Native American and Alaska Native Women Living with Domestic Violence.
Burke A. Hendrix (2005). Memory in Native American Land Claims. Political Theory 33 (6):763 - 785.
Added to index2009-01-28
Total downloads32 ( #64,324 of 1,679,367 )
Recent downloads (6 months)1 ( #183,761 of 1,679,367 )
How can I increase my downloads?